The plus-size, petite and maternity wear market reached $42 billion in 2005, and accounted for 54% of the total women’s clothing market.
Since 2000, this market experienced a 12%
increase in current dollars, and outpaced the growth in total women’s
clothing market by 10%.
In 2005, the plus-size segment was valued at roughly $32 billion,
accounting for over 75% of the total plus-size, petite and maternity
wear market. Between 2000 and 2005, the market was driven by women’s
desire to accept and flatter their full bodies through fashion-
forward clothing. The maternity clothing segment accounts for only
3.7% of the total plus-size, petite and maternity wear market with
sales of $1.5 billion. However, since 2000, the maternity wear
segment experienced growth of 36%. The petite clothing segment,
valued at $8.9 billion in 2005, remained flat owing to the lack of
offerings from manufactures and retailers.
Growth in the market is likely to slow down as mass merchandisers and
national chains have launched a more extensive selection of plus-size
and maternity clothing. However, despite recognition of the plus-size
market, retailers have not fully explored the possibilities in the
segment.
This Mintel report includes six years of specific sales data,
providing a factual and impartial presentation of the market as a
whole. Mintel also evaluates the performance of individual sectors in
the market, and provides information about the major companies and
brands. Using the SPSS forecasting package, Mintel creates a five-
year forecast of U.S. retail sales, revealing potential opportunities
for growth and product development.
Plus-size is defined by the clothing size 14 or larger worn by women
5’4" or taller. The petite-size includes clothing for women 5’4" or
shorter that is specifically categorized in the petite apparel
category.
About Editor-in-Chief, Madeline Jones
Always an activist and looking to bring plus size women into a fashion forward mentality, in 2006 she combined forces with friend and online magazine publisher, Valery Amador, to create PLUS Model Magazine, where they could respond to plus women's demand for fashionable clothing displayed prominently on appropriately sized models. Since then, Ms. Jones has quickly become the, 'Anna Wintour' of the plus size industry where she is frequently called upon for her expertise and insight; Appearances and interviews include ABC World News with Diane Sawyer, Entertainment Tonight, Coco Perez, Fox News, HuffingtonPost.com and 200+ other media sources.
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What about petite plus? Petite plus? Women over the height of 5″4 are not the only ones who are plus sized. Alot of stores only stock petite to a size misses 12, and often plus sized clothes are made for women much taller. I am size 16 petite, at the age of 27 it is so difficult to find modern, clothes sized somewhat in my range. Sooo frustrating.