PLUS Model Magazine has always enjoyed a great working relationship with Ashley Stewart so when I saw Crystal Renn on their latest campaign I had to know if this was a sneak peak towards future marketing changes. I had the pleasure of interviewing, Bozoma St. John, VP of Marketing for Ashley Stewart, about the new direction of their marketing campaigns. I wanted to know who today’s Ashley Stewart woman is and will we continue to see diversity in their campaigns. My time with Boz was eye opening and informative, hope you enjoy our time together as much as I did.
Read the entire interview here or go to www.plusmodelmag.com.
About Editor-in-Chief, Madeline Jones
Always an activist and looking to bring plus size women into a fashion forward mentality, in 2006 she combined forces with friend and online magazine publisher, Valery Amador, to create PLUS Model Magazine, where they could respond to plus women's demand for fashionable clothing displayed prominently on appropriately sized models. Since then, Ms. Jones has quickly become the, 'Anna Wintour' of the plus size industry where she is frequently called upon for her expertise and insight; Appearances and interviews include ABC World News with Diane Sawyer, Entertainment Tonight, Coco Perez, Fox News, HuffingtonPost.com and 200+ other media sources.
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I would love to see some other levels of diversity in regard to physical ability. I believe that it would break great barriers stigmas for plus size modeling if there were woman women with disabilities casted for plus size magazine covers and plus size clothing lines such as Ashley Stewart. I myself have been trying to get into the plus modeling industry for quiet some time now but there have been some issues to say the least. I would like to hear your thoughts and ideas on this subject