Plus Size retailer, Ashley Stewart seems to be taking a new direction with their latest campaign.
The new Mother’s Day ads feature famous plus size model Crystal Renn in a simple summer dress and a mane of curls. I can’t ever recall a caucasian plus size model ever modeling for AS but I may be wrong so don’t quote me.
I never questioned why they only used women of color since it seemed to be their target audience but I have to say it’s refreshing to see them being inclusive of another demographic of women.
Will we see more diversity in their campaigns or is this a Crystal Renn Exclusive?
We will have to wait and see as I work on getting information from Ashley Stuart Executives.
I would love to know how the Ashley Stewart customers feel.
About Editor-in-Chief, Madeline Jones
Always an activist and looking to bring plus size women into a fashion forward mentality, in 2006 she combined forces with friend and online magazine publisher, Valery Amador, to create PLUS Model Magazine, where they could respond to plus women's demand for fashionable clothing displayed prominently on appropriately sized models. Since then, Ms. Jones has quickly become the, 'Anna Wintour' of the plus size industry where she is frequently called upon for her expertise and insight; Appearances and interviews include ABC World News with Diane Sawyer, Entertainment Tonight, Coco Perez, Fox News, HuffingtonPost.com and 200+ other media sources.
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I LOVE IT!! I’m an African-American woman myself, but I for a fact know that other races shop at AS. So they should show diversity by featuring different models. By the way, Crystal’s picture is beautiful!!