Boutique Challenges Designers to Dress Plus Size Women
New York , NY (August 13, 2010) – Re/Dress NYC, a premiere plus size vintage & resale clothing boutique, is excited to celebrate Fashion’s Night Out. For years Re/Dress NYC has passionately served the plus size community and is eager to participate in the global Fashion’s Night Out initiative. The Re/Dress event will be more than just a party, it will be a true call to action.
Very few retailers & designers cater to plus size consumers. Re/Dress NYC believes this is the biggest fashion Don’t of the industry. “We want to tell the designers if they want to save retail, they can do it by serving a neglected customer, the Plus Size Woman,” said Re/Dress NYC owner Deb Malkin. Throughout the night guests will have the opportunity to join Re/Dress NYC’s “Dress My Size” to “Count Our Curves/Our Curves Count” campaign. “We’re going to help curvy women speak collectively as a force and ask their favorite designers to make clothing in their size,” said Malkin.
The evening will also include a collection presentation from Canadian designer Lotis Clothing, the official celebration brand for the event. ”We consider it an honor to be the featured designer at this year’s Re/Dress Fashion’s Night Out event,”said Lotis Director of Marketing Tina Graham. Katie Burke, designer of the emerging plus size brand, will also be on hand for a meet-and-greet with party guests. “We are so happy to be apart of a celebration of the Plus Woman and to be considered one of the designers making a difference in the industry,” Graham went on to say.
Re/Dress NYC’s Fashion’s Night Out event will take place September 10, 2010 from 6-11PM at their store at 109 Boerum Place in Brooklyn, NY. The event is open to the public, however space is limited and RSVPs are encouraged. Guests can RSVP here: http://redressfno2010.eventbrite.com.
To schedule an interview with Deb Malkin or Katie Burke, contact Michelle Slaughter at 202.374.7777 or michelle@michellepr.com.
About Editor-in-Chief, Madeline Jones
Always an activist and looking to bring plus size women into a fashion forward mentality, in 2006 she combined forces with friend and online magazine publisher, Valery Amador, to create PLUS Model Magazine, where they could respond to plus women's demand for fashionable clothing displayed prominently on appropriately sized models. Since then, Ms. Jones has quickly become the, 'Anna Wintour' of the plus size industry where she is frequently called upon for her expertise and insight; Appearances and interviews include ABC World News with Diane Sawyer, Entertainment Tonight, Coco Perez, Fox News, HuffingtonPost.com and 200+ other media sources.
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