H & M Set to Try Again With “INCLUSIVE” Plus Size Collection
Press Release below:
This spring H&M presents Inclusive – a one-off collection of colourful and feminine fashion with lots of attitude in a wider than usual range of sizes. The twenty pieces will be available in sizes 32-54 and will be sold exclusively through H&M Online from early March. The collection includes figure-flattering party dresses in 50’s styles with large polka dots and rose patterns, as well as skirts, tops, cardigans and lingerie following the same theme.
H & M left a very sour taste, in many former plus size consumers mouths, when they pulled the small plus size sections out of their stores. No one past a size 16/18 or XL has been able to shop at an H & M store for years. With the INCLUSIVE line, they will attempt to make amends with the plus size consumer. Will they be reaching out and marketing to the woman they are making the clothing for? This remains to be seen! Stay tuned…
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