Added on February 17, 2011
Editor-in-Chief, Madeline Jones
bbw , clothing , dresses , Fluvia Lacerda , Kmart , Love Your Style , LYS , plus model magazine , plus size clothing , plus size dresses , Plus Size Fashion , plus size tops , tops , www.fluvialacerda.com , www.kmart.com , www.plusmodelmag.com
Kmart’s new LYS Collection – PLUS Model Magazine and Fluvia Lacerda Take a First Hand Look
It was a very chilly day in December when our friends at Kmart invited Fluvia and I to view their new LYS Collection.
Prior to meeting with them, we were very honest with the company about how we felt about fashion and how we viewed fashion at Kmart. Looking through the racks at one of their flagship stores, it was very much what we have become accustomed to see from them. Questionable prints, a lot of elastic and very generic looking fashion, which I’m sure is wonderful to some, but for this New York City, mother, wife and work-a-holic, I know what I need to get me through my day.
Check out our video, as Fluvia and I preview the Spring 2011 LYS Collection by Kmart.
Fashion Forward – Kmart LYS Collection with Supermodel Fluvia Lacerda and Editor, PLUS Model Magazine Madeline Jones
by Editor-in-Chief, Madeline Jones
Always an activist and looking to bring plus size women into a fashion forward mentality, in 2006 she combined forces with friend and online magazine publisher, Valery Amador, to create PLUS Model Magazine, where they could respond to plus women's demand for fashionable clothing displayed prominently on appropriately sized models. Since then, Ms. Jones has quickly become the, 'Anna Wintour' of the plus size industry where she is frequently called upon for her expertise and insight; Appearances and interviews include ABC World News with Diane Sawyer, Entertainment Tonight, Coco Perez, Fox News, HuffingtonPost.com and 200+ other media sources.
It was a very chilly day in December when our friends at Kmart invited Fluvia and I to view their new LYS Collection.
WOW!! Seeing is believing. And believe me I will heading to Kmart very soon!
Love this! It is so fun to see you and Fluvia “shopping” and talking. I’m excited to see more of the LYS line! Go Kmart!