Roaman’s® perfects Fit by Body™ Dress Shape Guide for plus size women

Apr 12, 2011 – New York, NY – Roaman’s®, a Redcats USA women’s apparel brand and fashion leader in the plus-size market, announced today the launch of the first-ever Fit by Body™ Dress Shape Guide that will revolutionize how women shop for dresses.

The Fit by Body™ Dress Shape Guide (http://www.roamans.com/Plus-Size-Fit-By-Body-Guide.aspx? …) identifies five body types.  Once the customer selects her body type, the dress guide highlights the styles of plus size dresses that will be most flattering.  Then, with the click of a button, women will be able to shop from over 100 dresses at Roamans.com (http://www.roamans.com/) that will be perfect for her body type and show off her shape to its best advantage.  A Dress Glossary is also included as part of the Fit by Body™ Dress Shape Guide explaining what each ‘dress type’ means and what makes its fit unique.

“Customers have become more sophisticated and tech-savvy in how they approach shopping for fashion apparel,” said Blanca Vera, SVP, General Brand Manager for Roaman’s®.  “The Fit by Body™ Dress Shape Guide is an innovative online tool that will help women select the right dress, from casual to dressy, to help them look and feel their best.”

The Roaman’s® team is promoting the launch of its Fit by Body™ Dress Shape Guide by offering 25% off the customer’s highest priced item from now until May 8, 2011 with coupon code RD32725.

A plus-size fashion leader for more than 100 years, Roaman’s® was created for the woman who appreciates style and true value. Roaman’s® offers glamorous dresses and outerwear, classy suits, great denim looks, casual options and fabulous shoes.  The brand also provides romantic intimate apparel from its exclusive Comfort Choice® collection.  Sizes range from 14W to 34W (women’s, petite and tall), bras to size 56J and shoes to 14WW.

Visit Roamans.com (http://www.roamans.com/) or call 800-436-0800 anytime 24/7 to place an order.

For additional information, please visit: Roamans.com, or connect via Roaman’s® Facebook and Twitter pages.  You can also find Roaman’s® fashions on the web’s only plus-size shopping mall at OneStopPlus.com.

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