There are two possible answers to the question where we come from. The navabi online shop has its origins in a boutique located in Aachen, which was first opened in 1999. Back then, our purchasing manager Maryam used to feed the wardrobes of thousands of satisfied customers with beautiful designer clothing almost by herself. Only nine years later, in the year of 2008, a small team of about six people gathered all the courage and resources they had and launched the online shop navabi GmbH. With wobbly knees, much more coffee than blood running through our veins, and the ambitious objective to dress outstanding women in equally outstanding designer fashion, we stirred up the world of fashion. And because so many customers welcomed us with arms wide open, we have been growing and expanding ever since. In 2010 we proudly accepted the Internet World Business-Idea’s award as Germany’s Start-Up-Business of the year. This was an especially great honor due to the fact that the jury did not only consist of professional business experts, but also included 3500 users. By now, the handful of pioneers has turned into a strong team of numerous creative minds. And this brings us to the second part of the question’s answer where we come from. Our staff is a motley crew of different nationalities. We neither stop at borders nor at the long-established misbelief that curvy women are not meant to shop in the royal class of designer fashion.
Plus Size Fashion, Plus Size Dresses, Plus Size Separates, Plus Size Pants, Plus Size Blouses, Plus Size Knitwear
It is our goal to finally make the highest designer quality accessible to those women, who have been settling for too long for badly crafted and uninspired plus size fashion. Designer fashion – i.e. fashion, which is produced with a lot of creative and material efforts and hence cannot be found in millions of shops all around the world. This is why we intentionally differentiate ourselves from those shops and labels, which merely offer their commodities slightly more expensive in order to pass it off as designer fashion. Just the world’s best designers are admitted to our stock. Many of them are only available to German customers in our certified trusted-shop – and are accordingly highly sought-after. When it comes to shopping at navabi, our customers know for sure that they are purchasing true rarities, which do not only compel through their sophisticated design, but also through their distinct quality unlike any other fashion in the world. In the future, we would like to extend our position as an exclusive online shop for designer fashion from size 40 upward in order to convince fashion-conscious, lively women all over the world to express their uniqueness in equally unique fashion.