Is Your Plus Size Business a Hobby or a Revenue Generating Business? Back in 1997 (almost 15 years ago) when I launched the Voluptuous Woman Company, Inc. I used every resource available to make my dream a reality. Keep in mind, in 1997 Google, Blogs, Twitter and other Social Media platforms did not exist. My website was built using the “Microsoft FrontPage” platform and the largest email service provider at the time was AOL (America On Line).
Back then, email marketing only consisted of “text” emails in horrible courier font.. BUT we made it work and I was able to build a database of thousands of women through the United States and Internationally.
My “research” of the existing plus size market started with tracking down a copy of BBW Magazine, which was the ONLY “haven” for plus size women with the same struggles as me… a lack of fashion choices, lack of exposure and a world that could not understand why a “full-figured” girl would want to wear something other than a “mu mu”.
Through paper newsletters drafted on Microsoft Publisher, I began to build a community of women who I gave a voice to via an online platform, in a world who preferred to have their voices permanently MUTED. I remember, sitting on the floor and folding over 300 newsletters for delivery via US Mail. Wow, sometimes I can’t even believe I did that! But one thing that was common amongst the “few” businesses catering to the plus size market back then was respect and passion for each other’s business.
We were building businesses via blood, sweat, tears, passion and NO funding. In the late 1990s the plus size business owners rallied together to support each other’s accomplishments – not steal ideas from them. And we were there for each other when we failed. But nonetheless, we were building BUSINESSES and long lasting friendships.
Fast forward to 2012, media has changed the landscape of the business environment and specifically the Plus Size market. You can create a business online in the blink of an eye by building a beautiful website, or creating an awesome Facebook page but the question still remains - Is your plus size business a “hobby” or a viable source of income?
Here are a few questions I want you to ask yourself if you currently have a business that caters to the plus size market:
- Prior to launching your business did you conduct extensive research on the plus size market?
- Are you familiar with the current statistics regarding “your” market? In other words, can you speak intelligently about the plus size community and plus size industry’s history and forecast for the next 5 years?
- Have you drafted a business and marketing plan?
- Is the funding for your business coming from bootleg events or model search scams?
- Is your website a “true” representation of your business?
- Are you capturing your website visitors information? Remember, the money is in the list!
- Do you have a professional email address? (Or are you using BigGirl123@hotmail.com?)
If you answered “no” to the majority of the questions, then your business is a “hobby”!
In the upcoming weeks, my goal is to provide our plus size businesses with information to build successful online and offline businesses that make money AND serve an underserved market. My purpose for the Plus Size Marketing Group, founded in January 2011, is to assist businesses that cater to the plus size market with information and marketing tools that will turn their “hobby/passion” into revenue generating businesses.
I am your Plus Size Business Advocate, so please be sure to send your questions to me at firstname.lastname@example.org. If you have not registered your Plus Size business with the Plus Size Marketing Group, please click HERE to register today!
THIS WEEK’S BUSINESS MARKETING TIP:
Don’t have time to keep up with news related to the plus size market? Create a “Google Alert” for the term or phrase “plus size industry” or “plus size fashion” and have information regarding the plus size market/fashion delivered to your inbox. It’s FREE so sign up at www.google.com/alerts
Check out what the world is saying about YOUR market!
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