Bare Necessities Teams with Curvy Kate to Launch ‘Star in a Bra’ Model Search – Model Search Begins April 5
Bare Necessities is the first online retailer in the U.S. to sell Curvy Kate, a British intimates designer of fun, flirty lingerie, specifically created for curvy women.
The ‘Star in a Bra’ model search will be conducted via Facebook and launches April 5, 2012. Fans will vote and ultimately take part in selecting the winning contestant. The winner will be announced late June, 2012.
The multi-step competition encourages fans to submit five photos of themselves in their favorite lingerie for a chance to win an international modeling contract and a year’s worth of Curvy Kate lingerie. Ten finalists will be flown to New York for a professional photo shoot, and the winner will be flown to the UK to take part in a marketing campaign with fellow UK and Australian winners.
Bare Necessities’ selection of Curvy Kate bras are available in sizes 28DD-44G, and are designed
for fun, flirty women with a fuller breast and desire for fashion. Utilizing gorgeous, fashion-conscious designs and clever engineering, the line offers a variety of flattering, colorful styles normally only seen in smaller cup sizes. Bras and matching panty sets are available at www.BareNecessities.com, as well as the company’s plus size lingerie site www.bareplus.com.
Contest entry details, products, and exclusive video are available at www.barenecessities.com/curvykate.