Dove Does It Again – Campaign Against Negative Advertising
Dove has launched a viral campaign and video to squash negative advertising by replacing it with positive messages. As plus size women we are inundated with negative advertising messages that are intended to make us second guess ourselves. In turn the idea of trying to fit a standard of beauty that frankly, only 3% of our population looks like, is not likely. Beauty comes in all shapes, sizes, and shades so a “one size fits all mentally is an impossibly. It is refreshing that Dove, a brand that celebrates diversity, has once again developed another way to change a negative into a positive. Dove’s Ad Make-over invites you to “give these ads a makeover” by changing ads that “prey on your insecurities and make you feel bad.” While not every woman gives their power of self-esteem over to advertisements, it is fantastic that Dove is giving a go at it. Visit their Facebook page and change topics like “jelly roll” and muffin top” into some enlightening.
by Tulin Reid
Tulin Reid is the Executive Marketing & Creative Director of PLUS Model Magazine (PMM), the #1 Plus Size Fashion Magazine. Tulin is a proud curvy woman and former plus model with an extensive background in plus size apparel, design & brand development, e-commerce as well as marketing; advertising, media sales, media buying, media planning, video production, e-commerce, television and print media. Tulin's role at PLUS Model Magazine is to oversee marketing, advertising, business development, client relations and creative direction. Madeline Jones, PMM editor-in-Chief shares, "Tulin is one of the hardest working people I know and continues to amaze me with her drive and passion for the plus size industry. I believe her experience as a former plus size model allows her to be creative in a way that speaks to the brands and designers as well as our readers."