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Dove Does It Again – Campaign Against Negative Advertising

Dove has launched a viral campaign and video to squash negative advertising by replacing it with positive messages. As plus size women we are inundated with negative advertising messages that are intended to make us second guess ourselves. In turn the idea of trying to fit a standard of beauty that frankly, only 3% of our population looks like, is not likely. Beauty comes in all shapes, sizes, and shades so a “one size fits all mentally is an impossibly. It is refreshing that Dove, a brand that celebrates diversity, has once again developed another way to change a negative into a positive. Dove’s Ad Make-over invites you to “give these ads a makeover” by changing ads that “prey on your insecurities and make you feel bad.” While not every woman gives their power of self-esteem over to advertisements, it is fantastic that Dove is giving a go at it. Visit their Facebook page and change topics like “jelly roll” and muffin top” into some enlightening.

 Read article on Huffington Post

15 Comments

  1. merry

    April 24, 2012 at 12:46 pm

    that is a wonderful idea! I love it!

  2. jadziadragonrider

    April 24, 2012 at 4:04 pm

    This is SO cool. RT @Plusmodelmag: Dove Does It Again – Campaign Against Negative Advertising http://t.co/7yQzc569

  3. Kelly Horton

    April 24, 2012 at 4:05 pm

    Dove Does It Again – Campaign Against Negative Advertising http://t.co/CnFxw7fo via @Plusmodelmag

  4. jacquelinerosa

    April 24, 2012 at 5:39 pm

    Dove mostrando que #46éluxo >>
    http://t.co/wXh5GvA1 e >>
    http://t.co/dgqTRJBy

  5. CustomPLUS

    April 24, 2012 at 5:42 pm

    We Love this!! Say NO to negative advertisements!!! http://t.co/zHPQrGZh

  6. garland43

    April 24, 2012 at 7:38 pm

    Dove Does It Again – Campaign Against Negative Advertising http://t.co/A8OAAcAv via @Plusmodelmag

  7. MsMorgan

    April 24, 2012 at 7:59 pm

    Dove Does It Again – Campaign Against Negative Advertising http://t.co/dLT1HYiN

  8. Louise Hunter

    April 24, 2012 at 10:02 pm

    Dove Does It Again – Campaign Against Negative Advertising http://t.co/Zk7xs15E

  9. Uri Marantz

    April 24, 2012 at 11:18 pm

    #Dove Does It Again – Campaign Against Negative Advertising http://t.co/D0jcLDpo via @Plusmodelmag

  10. Maria

    April 25, 2012 at 1:29 am

    Dove is merely trying to capitalize on fat chicks and their shaky egos. They do not care about any of you. It’s a COMPANY.

  11. LadyShree

    April 25, 2012 at 4:34 am

    Only 4% women believe they are beautiful. How sad of a statistic is this? If this add helps in anyway, I am all for it.

  12. Katy Lilly

    April 26, 2012 at 7:16 pm

    Dove Does It Again – Campaign Against Negative Advertising http://t.co/JSNdB5SP via @Plusmodelmag

  13. Pat Lawton

    April 26, 2012 at 7:22 pm

    Dove Does It Again – Campaign Against Negative Advertising http://t.co/JSNdB5SP via @Plusmodelmag

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