Dove has launched a viral campaign and video to squash negative advertising by replacing it with positive messages. As plus size women we are inundated with negative advertising messages that are intended to make us second guess ourselves. In turn the idea of trying to fit a standard of beauty that frankly, only 3% of our population looks like, is not likely. Beauty comes in all shapes, sizes, and shades so a “one size fits all mentally is an impossibly. It is refreshing that Dove, a brand that celebrates diversity, has once again developed another way to change a negative into a positive. Dove’s Ad Make-over invites you to “give these ads a makeover” by changing ads that “prey on your insecurities and make you feel bad.” While not every woman gives their power of self-esteem over to advertisements, it is fantastic that Dove is giving a go at it. Visit their Facebook page and change topics like “jelly roll” and muffin top” into some enlightening.
Tulin Reid is the Executive Marketing & Creative Director of PLUS Model Magazine (PMM), the #1 Plus Size Fashion Magazine. Tulin is a proud curvy woman and former plus model with an extensive background in plus size apparel, design & brand development, e-commerce as well as marketing; advertising, media sales, media buying, media planning, video production, e-commerce, television and print media. Tulin's role at PLUS Model Magazine is to oversee marketing, advertising, business development, client relations and creative direction.
Madeline Jones, PMM editor-in-Chief shares, "Tulin is one of the hardest working people I know and continues to amaze me with her drive and passion for the plus size industry. I believe her experience as a former plus size model allows her to be creative in a way that speaks to the brands and designers as well as our readers."
Dove has launched a viral campaign and video to squash negative advertising by replacing it with positive messages. As plus size women we are inundated with negative advertising messages that are intended to make us second guess ourselves. In turn the idea of trying to fit a standard of beauty that frankly, only 3% of our population looks like, is not likely. Beauty comes in all shapes, sizes, and shades so a “one size fits all mentally is an impossibly. It is refreshing that Dove, a brand that celebrates diversity, has once again developed another way to change a negative into a positive. Dove’s Ad Make-over invites you to “give these ads a makeover” by changing ads that “prey on your insecurities and make you feel bad.” While not every woman gives their power of self-esteem over to advertisements, it is fantastic that Dove is giving a go at it. Visit their Facebook page and change topics like “jelly roll” and muffin top” into some enlightening.
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that is a wonderful idea! I love it!
This is SO cool. RT @Plusmodelmag: Dove Does It Again – Campaign Against Negative Advertising http://t.co/7yQzc569
Dove Does It Again – Campaign Against Negative Advertising http://t.co/CnFxw7fo via @Plusmodelmag
Dove mostrando que #46éluxo >>
http://t.co/wXh5GvA1 e >>
http://t.co/dgqTRJBy
We Love this!! Say NO to negative advertisements!!! http://t.co/zHPQrGZh
Dove Does It Again – Campaign Against Negative Advertising http://t.co/A8OAAcAv via @Plusmodelmag
Dove Does It Again – Campaign Against Negative Advertising http://t.co/dLT1HYiN
Dove Does It Again – Campaign Against Negative Advertising http://t.co/Zk7xs15E
#Dove Does It Again – Campaign Against Negative Advertising http://t.co/D0jcLDpo via @Plusmodelmag
Dove is merely trying to capitalize on fat chicks and their shaky egos. They do not care about any of you. It’s a COMPANY.
Only 4% women believe they are beautiful. How sad of a statistic is this? If this add helps in anyway, I am all for it.
Dove Does It Again – Campaign Against Negative Advertising http://t.co/JSNdB5SP via @Plusmodelmag
Dove Does It Again – Campaign Against Negative Advertising http://t.co/JSNdB5SP via @Plusmodelmag
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