Sarah Sapora is living proof that life is a journey made of small steps. Her path has taken her from customer to a dream position as Director of Marketing and Creative Development for SWAK Designs. It’s her enthusiastic passion that has brought the company to a new direction and has caught the industries eye. Who is this remarkable woman? This month we bring you closer to the woman making it all happen.
Maddy: Tell me a little about yourself and your position at SWAK?
Sarah: As Director of Marketing and Creative development I touch every aspect of the company’s marketing and creative growth, from what we make to how we present it to our customers. I am truly honored to be able to do this, I’m the super creative type and get plenty of outlets to “dream it and build it” here. I’m also somebody who loves to see both the really big picture and the small pieces that make the whole. In this job, I understand exactly how SWAK operates and get to touch the building blocks from start to finish. From the being part of the conception behind a garment, to assuring its fit, working photo shoots and then marketing it. It’s a huge thrill to be able to do all this. To know that the work I do and the things that SWAK does help women feel good about themselves, is HUGE!
Maddy: Did you always work in fashion? Sarah: What is unique in my case, is that I didn’t come to SWAK with a background in fashion. I came to the company as a customer who bought a dress and was so happy with what she received, felt the need to give customer service feedback. I like to joke that a “not so little black dress” is the reason I’m with SWAK today. My background is in marketing to women. That combined with the fact that I’m a plus size woman myself, makes me the company target customers. I love my job. I literally wake up every day excited to go to work. I have pride in our brand, in the product that we offer, in our fantastic small-but-mighty team, and the fact that women across the globe can have access to comfortable, contemporary plus fashion at affordable prices. I am so grateful for the opportunities I have on a weekly basis.
Enter To Win
Click here and tell us which look you love from SWAK Designs! Comment on your favorite look on this post and on Sealed with a Kiss Designs Facebook page and be entered to win one of two $150 gift cards from SWAK Designs! Winners to be announced in the May issue of PLUS Model Magazine! ENTER TO WIN