On June 21st, PLUS Model Magazine presented the launch of Cult of California a brand new plus size activewear line. The event with special guest, Editor in Chief Madeline Jones, took place at the Writer’s Room right on Hollywood Blvd. behind the famed eatery Musso and Franks in Hollywood, California. Designer, Jen Wilder, has an extensive background having designed for BCBG and BEBE to name a few, knew exactly how to set the stage for the premier of Cult Of California party.
The Cult of California line offers plus size activewear with a fashion edge. This line is so easy to incorporate into your wardrobe and I can’t even begin to tell you just how much I love my neon yellow moto jacket. Every time I wear it, I am asked about it, I wore it on my flight to Toronto, Canada, and I have even had someone offer to buy it off my back as I have one of the first ones. The line is fashion and function all rolled into one. As a plus size gal who loves to do p90X or hit the gym, this line is right up my alley. The bonus is not only that it is so fashionable and easy to incorporate into my closet, but the price point is AMAZING. That moto jacket? $55!
Watch Video here
One of the elements that was so important to Jen, the designer, was to show a diverse range of size and height during the launch party. The Writer’s Room is an amazing venue and the perfect vibe to ‘worship at the alter of you.’ Dark, mysterious, and chic models ranging from Tess Munster, Rosie Mercado, Lyndsy Todd, Rayna Salcido and Emily Nichols sashayed down the staircase with the Cult of California video playing in the background. Madeline Jones, Editor in Chief of PLUS Model Magazine flew in especially for the launch party.
Designer Jen Wilder also created the Inner Circle Collection for Cult of California as worn by Jen and Natalie Ferraro of Ninja Betty and the Nunchix who preformed live at the event. The collection includes dresses and leggings that are not only stylish but comfortable.
Check out the behind the scene’s video from the Cult of California Launch party here
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Photos: Nicole Alex and