Cult of California Plus Size Activewear With A Fashion Edge

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On June 21st, PLUS Model Magazine presented the launch of Cult of California a brand new plus size activewear line. The event with special guest, Editor in Chief Madeline Jones, took place at the Writer’s Room right on Hollywood Blvd. behind the famed eatery Musso and Franks in Hollywood, California. Designer, Jen Wilder, has an extensive background having designed for BCBG and BEBE to name a few, knew exactly how to set the stage for the premier of Cult Of California party.

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New Plus Size Collection To Launch, Cult of California Launch Party and Trunk Show

Cult of California Plus Size Collection Official Launch Today

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The Cult of California line offers plus size activewear with a fashion edge. This line is so easy to incorporate into your wardrobe and I can’t even begin to tell you just how much I love my neon yellow moto jacket. Every time I wear it, I am asked about it, I wore it on my flight to Toronto, Canada, and I have even had someone offer to buy it off my back as I have one of the first ones. The line is fashion and function all rolled into one. As a plus size gal who loves to do p90X or hit the gym, this line is right up my alley. The bonus is not only that it is so fashionable and easy to incorporate into my closet, but the price point is AMAZING. That moto jacket? $55!

Behind the Scenes Photos of Cult of California Launch Party

Watch Video here

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One of the elements that was so important to Jen, the designer, was to show a diverse range of size and height during the launch party. The Writer’s Room is an amazing venue and the perfect vibe to ‘worship at the alter of you.’ Dark, mysterious, and chic models ranging from Tess Munster, Rosie Mercado, Lyndsy Todd, Rayna Salcido and Emily Nichols sashayed down the staircase with the Cult of California video playing in the background. Madeline Jones, Editor in Chief of PLUS Model Magazine flew in especially for the launch party.

Designer Jen Wilder also created the Inner Circle Collection for Cult of California as worn by Jen and Natalie Ferraro of Ninja Betty and the Nunchix who preformed live at the event. The collection includes dresses and leggings that are not only stylish but comfortable.

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Check out the behind the scene’s video from the Cult of California Launch party here

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Photos: Nicole Alex and

Read the latest issue of PLUS Model Magazine featuring Seventeen Magazine Fiercely Real model search winner Jakaliene Rivera

by Tulin Reid, Executive Marketing & Creative Director

Tulin Reid is the Executive Marketing & Creative Director of PLUS Model Magazine (PMM), the #1 Plus Size Fashion Magazine. Tulin is a proud curvy woman and former plus model with an extensive background in plus size apparel, design & brand development, e-commerce as well as marketing; advertising, media sales, media buying, media planning, video production, e-commerce, television and print media. Tulin's role at PLUS Model Magazine is to oversee marketing, advertising, business development, client relations and creative direction. Madeline Jones, PMM editor-in-Chief shares, "Tulin is one of the hardest working people I know and continues to amaze me with her drive and passion for the plus size industry. I believe her experience as a former plus size model allows her to be creative in a way that speaks to the brands and designers as well as our readers."

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14 Responses to Cult of California Plus Size Activewear With A Fashion Edge

PLUS Model Magazine July 10, 2012 at 5:10 pm

Cult of California Plus Size Activewear With A Fashion Edge http://t.co/GtJktSfF via @Plusmodelmag #plussize @TessMunster @RosieMercado
PLUS Model Magazine July 10, 2012 at 5:13 pm

CULT of California Launch party video and photos {CLICK LINK TO VIEW} http://t.co/GtJktSfF http://t.co/jO9q8Owh
TheCurvyFashionista July 10, 2012 at 5:16 pm

CULT of California Launch party video and photos {CLICK LINK TO VIEW} http://t.co/GtJktSfF http://t.co/jO9q8Owh
yolanda neal July 10, 2012 at 5:33 pm

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Rosalyn Womack HBB July 10, 2012 at 5:46 pm

#plussize #fashion | Cult of California Plus Size Activewear With A Fashion Edge http://t.co/xPiR6U1D | @honeybunboutiq
? [$£T] ? July 10, 2012 at 6:12 pm

Cult of California Plus Size Activewear With A Fashion Edge http://t.co/GtJktSfF via @Plusmodelmag #plussize @TessMunster @RosieMercado
Kate Mcfarlane July 10, 2012 at 6:18 pm

Cult of California Plus Size Activewear With A Fashion Edge http://t.co/B4DZgg1N
high priestess July 10, 2012 at 6:20 pm

Cult of California Plus Size Activewear With A Fashion Edge http://t.co/4bVzNFJz via @Plusmodelmag
high priestess July 10, 2012 at 6:28 pm

Plus Model Magazine giving BIG LOVE to my new line…give it a read!!! AND if you haven't watched the… http://t.co/XW3LYTqF
Tess Munster! July 10, 2012 at 11:14 pm

Cult of California Plus Size Activewear With A Fashion Edge http://t.co/GtJktSfF via @Plusmodelmag #plussize @TessMunster @RosieMercado
Kendra Porter July 11, 2012 at 12:42 am

Cult of California Plus Size Activewear With A Fashion Edge – On June 21st, PLUS Model Magazine presented the launch… http://t.co/hPg042wP
Louise Hunter July 11, 2012 at 7:02 am

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Nancy July 12, 2012 at 4:28 pm

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high priestess July 18, 2012 at 5:40 pm

have a look-see! http://t.co/uSnOUyiI