According to The Sunday Times (UK), the size of the average British woman has increased from a size 12 to a 16 in over a decade. And this has not gone unnoticed by Equalities Minister Jo Swinson, who is spearheading a government drive to promote body confidence. As part of this drive, she is asking High Street stores to display plus size and petite mannequins in their windows and store. She believes the current size 10 mannequins don’t realistically reflect the average British woman. She feels that plus size and petite mannequins will help in promoting a healthier body image.
Mrs. Swinson told The Sunday Times:
“The images we see in the world of fashion are all pretty much the same — it’s as if there’s only one way of being beautiful.”
She commended UK retailer Debenhams for being open to showing diversity in their stores and catalogs. The retailer is planning to display size 16 mannequins in the window displays of its Oxford Street store. She hopes that will set an example for other retailers to follow:
“I would really like to see more retailers doing the same. Many customers want to see more realistic images in magazines, TV and on the high street, and having mannequins that reflect and celebrate our diverse society is a really positive way of helping to achieve this.” (The Sunday Times)
We applaud Jo Swinson for publicly tackling an issue that many retailers don’t want to discuss. As she stated, we, as customers, need more realistic images in the media and larger mannequins is a good first step in accomplishing that.
What do you think of Jo Swinson’s government drive to promote body confidence? Do you think plus size mannequins will make a difference? Please leave us a comment below and let us know.