Plus size model Ashley Graham has announced her latest project: a new lingerie line with Addition Elle, a Canadian-based plus size retailer. We’re so excited for her and can’t wait to see the new collection. We’re sure it is going to be sexy, beautiful and flattering. And from what we have read in the press release, the collection will also be affordable. Yes!
Here’s the official press release:
TORONTO, Oct. 1, 2013 /PRNewswire/ – It has long been Ashley Graham’s dream to create her own lingerie line to share her passion for sexy lingerie with her fan base creating a seductive line of lingerie that is a fusion of “affordable sexy luxury” with “incredible fit and comfort” for women of all sizes.
The Nebraska-born model collaborated with Canada’s leading fashion plus size retailer Addition Elle to create a 14-piece collection of bras, panties and sexy chemises inspired with a vintage feel in a beautiful palette of blush and black. The sizing starts at 36DD to 44 DD. Pricing for this collection ranges from $28.00 for a panty, $70.00 for a bra and $90.00 for glamour chemise.
The collection launches November 1st at 70 Addition Elle stores across Canada and online at www.additionelle.com.
“I drew on my experiences as a plus size model to create lingerie pieces that work on the body and are as comfortable and supportive to wear as they are beautiful. My goal was to create a luxurious collection which could flatter women of all sizes and ages, bringing out their inner sexy goddess as beauty comes from within and sexy is a state of mind.”
“Each piece has a special place in my heart and was inspired by bras in my personal wardrobe that I found to be both beautiful and supportive. I was really passionate about creating a beautiful, non-padded bra that every woman would want to wear that was supportive but sexy at the same time.”
“I collaborated with Addition Elle because I love their own lingerie and was impressed by their expertise in fit so I’m very excited to be launching my debut lingerie line with them.”
“I thoroughly enjoyed collaborating with the design and merchandising team to create my dream collection and I’m looking forward to future collaborations.”
Addition Elle’s collaboration with Ashley Graham
VP Merchandising Janice Leclerc said ”It’s been a great pleasure working with Ashley. She is as passionate about beautiful lingerie as we are. We have combined Ashley’s ideas with our extensive expertise and fit knowledge in lingerie design to create a truly luxurious collection that is not only beautiful but supportive and affordable to our customers.”
“Our customers will be able to experience Ashley’s eye for great design and color for this new addition to our lingerie line-up” Roslyn Griner VP Marketing & Visual Display. “For this collection we were inspired to create a campaign shot by Jean Claude Lussier featuring Ashley in a theatrical concept that puts Ashley in the spotlight.”
ABOUT ADDITION ELLE
Addition Elle has over 30 years of experience in delivering unique, flattering and fashionable clothing for plus size women across Canada. Addition Elle’s ready-to-wear collections of intimates, sportswear and career apparel are designed to inspire our customer to look and feel her personal best in every aspect of her life. With over 100 retail locations across Canada, Addition Elle carries a beautiful selection of apparel and accessories designed to celebrate “fashion democracy” for its customers while addressing their fashion and lifestyle needs. Addition Elle fashions can be purchased in-store or online at additionelle.com
**Photo credit/source: Addition Elle