Plus Size Fashion News: Retailer Mango Announces The Launch Of Violeta… Their New Plus Size Brand

800x1059xmango-plus-size-violeta.jpg.pagespeed.ic.FE2wUL8cMI

Spanish retailer Mango, known for their trendy, urban affordable fashion for women, announced yesterday that they will be launching a new plus size brand in January 2014. The brand, Violeta, will offer clothing in European sizes 40 through 52, which translates to U.S. sizes 8 through 20.

The company, which is primarily based in Spain and has the majority of its retail stores in Madrid and Istanbul, Turkey, will offer the new plus size collection online and in almost 100 retail stores throughout Europe, Turkey and Russia. The new Violeta collection will go on sale online on January 15 and will start to be available in stores on January 17 with the collection being offered in more retail stores by late 2014.

VIOLETA_es_03

Photo credit: Mango

The tagline for the new Violeta brand is “It suits me and I like it” and according to Mango, the new line will consist of modern, high-quality fashion clothing that will be effortless and feminine. The collection will kick off with 400 pieces, which leads us to believe that Mango is confident that this new brand will be popular. Mango has carefully chosen a team of 40 experts dedicated to ensuring that the design of the Violeta line will cater to the plus size customer. Mango plans to add new items to the collection monthly.

Violeta 1

Photo credit: Mango

This all sounds amazing. Unfortunately, for those of us in the US, this new collection will not be available to us just yet. We emphasize the word ‘YET’ because if this line does well overseas, we are confident and very hopeful that it will expand and make its way stateside. And we hope this will inspire other retailers to follow suit.

To visit the Mango website, click here.

Comments

  1. says

    I loved this article.
    As a larger woman in the fitness field, I am so tired of everyone thinking that the size 2 instructor is in better shape than me. Or that just because I am not a size 2 I am not in shape. I love the article and would love to read more about you.
    My new wellness center will be for “real” women and men with “real” instructors.

  2. Rhonda Trout says

    I look forward to seeing fashionable clothing for women my size that aren’t from Marice’s or Cato’s!

Trackbacks

  1. […] We reported last month that Spanish retailer Mango, known for their trendy, urban affordable fashion for women, announced their plans to launch a new affordable plus size brand called Violeta. As they announced, the line was given a January 15, 2014 launch and it is now available online. The new Violeta line comes in European sizes 40 through 52, which translates to U.S. sizes 8 through 20. […]

  2. […] We reported last month that Spanish retailer Mango, known for their trendy, urban affordable fashion for women, announced their plans to launch a new affordable plus size brand called Violeta. As they announced, the line was given a January 15, 2014 launch and it is now available online. The new Violetaline comes in European sizes 40 through 52, which translates to U.S. sizes 8 through 20. […]

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>