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PLUS Model Magazine And SWAK Designs Featured On WWMT Newschannel 3

PLUS Model Magazine And SWAK Designs Featured On WWMT Newschannel 3

This morning, WWMT Newschannel 3 in Kalamazoo, MI featured PLUS Model Magazine and SWAK Designs in a trending top story discussing the photo experiment we conducted recently.

WMMT screen shot 1-8-14

The story focused on an image that was posted on SWAK Design‘s Facebook page, where fans of the page were asked to vote between two model shots that were being considered for a future ad in a PLUS Model Magazine issue. We naturally assumed that Pic A would win hands down because plus model Alex LaRosa is showing off her curves in such a confident, bold manner. Surprisingly, the vote was 50/50 and many expressed passionate opinions about the curvy post in Pic A, some negative.


This led us to write about this in our current issue and follow up with a PMM Sound Off article here on the blog last Saturday, where we asked our readers:

SWAK ad - too curvy - main pic

With media outlets such as Huffington Post, Refinery29 and now WMMT Newschannel 3 covering this story, we are extremely happy that this continues to be talked about. It points to a larger and more controversial topic within the industry that we tackle in our latest issue…

What is plus size?

Are plus models disappearing?

Where is the size diversity in the industry?

As we wrote yesterday, major retailers like Target and Party City, are hesitant to use plus size models and will resort to other practices like using maternity models and manipulating images to make standard sized models look wider. Other retailers will pad thinner models to make them look larger or will just use smaller models to market plus size clothing.

Editor-in-Chief Madeline Jones talks to this alarming trend in the industry in her editor’s letter in this month’s issue of PLUS Model Magazine and issues a Call to Action to retailers and consumers. While we are asking retailers to use larger models to properly market plus size clothing to their customers, we are also an advocate for size diversity in the industry. We want ALL sizes represented in the industry.

We want to know what you think. Please leave us a comment below and let us know. If we want changes to be made in this industry, we have to continue talking about this important topic and be heard.

To view the video of the WWMT on-air segment featuring PLUS Model Magazine and SWAK Designs, click here.


  1. Diane Marshall

    January 9, 2014 at 4:20 am

    I am a firm advocate of pushing and praising the plus size model and the market in general. The fashion industry has pushed itself into a corner over the years with it’s insistence on using only one standard of women as being the embodiment of beauty and perfection. This particular women being a size zero (UK size 6)..

    Society have not been vocal enough in their revulsion of the depiction of a very unhealthy and scrawny body type and continued to buy the magazines and therefore suggested their complicity in their acceptance of what the fashion industry was bombarding them with.

    The Plus Size industry is NOT about celebrating obesity and is the only real place where normality is given true expression, especially when you consider that plus size modelling in the UK often starts at a size 10..

    The UK Government consider ‘plus size’ (within the clothing retail market) to start at a UK size 16. This size however is NOT an unhealthy body size and frame on a woman 5’9″ and taller (which is the typical height of a plus size model). So there is some difficulty here also with describing to women what is a safe and healthier body size. Whilst I acknowledge that there are very real health concerns with carrying excess weight the fact remains that not everyone is both tall and slender and therefore a size 16 body size on a woman 5′ tall is potentially the start of a weight related health problem. That being said however, Women often have transitions within their lives whereby they can gain or lose weight – going up or down a size according to the phase they find themselves in.. Maintaining a healthy body size for the individual height and frame of women is no mean task.. There is nothing as demotivating as being told that you are a lost cause. By continuing to promote painfully thin women to sell products to all women is both silly and pointless. The scrawny thin model has lost all her womanly curves and really has nothing of value to say to women in general. The larger lady, especially if she is struggling with her weight and size will be more motivated to achieve a realistic and healthy size if this is what she sees in the Media, and the sizes and variety of clothes are readily available to buy. Remember she is a wonderful and beautiful woman too.

    We have an obesity problem in the developed world and in no way do I want to make light of this. I do however think that if we bring normality back (projecting normal healthy sizes using woman with curves) and depict this on the catwalk and within online and print media we will have made a more progressive step towards tackling the obesity problem. The new standard that a woman now has to achieve is more attainable and healthier.

    Diane Marshall

  2. Terry Caldwell, Jr.

    January 9, 2014 at 12:30 pm

    WOW!!!!! Though I was having trouble watching that video, I’ve already understand that this experiment is sparking a heated debate. I hope this stretches beyond small-town stations and into big-market stations!! This needs to be brought up to the forefront, because we’ve got ALOT of plus size women in this country, many of them above a size 14 and I feel they’re being left out when it comes to being represented!!

    And I keep saying over and over again, THINGS HAVE GOT TO CHANGE!!

  3. michael fisher

    January 10, 2014 at 9:55 pm

    ” Use them all, what a trifactor.”!

  4. Amanda

    January 14, 2014 at 11:40 pm

    Truly inspiring. I know the world isn’t going to change tomorrow..but this is a great start in the right direction.

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