Oh, the power of social media.
With so many people able to access social media on their phones, coupled with a camera, no one is safe from being exposed when something happens that outrages people.
A passerby, Michael Rodoy, walking by La Perla’s SoHo boutique in New York City noticed that the mannequins in their window display were extremely thin with their ribs showing. Skinny models are the norm in their stores and advertisements so customers have been complaining for some time about their mannequins looking very thin. With body image being such a controversial topic and people now speaking up about unrealistic body ideals being promoted in the fashion industry, it is no surprise that Rodoy snapped a picture of the mannequin and took to Twitter to complain about it.
This uproar prompted La Perla to issue the following statement:
“The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used. We appreciate and value everyone’s comments, thank you for bringing this to our attention.”
In a time when we have retailers like Debenhams using size 16 mannequins in their stores and we have plus size models like Ashley Graham gracing the cover of Elle Quebec in a bikini and Jennie Runk modeling in a swimwear campaign for H&M, we hope La Perla is rethinking their marketing strategy because as they have seen in this week’s Twitter uproar, this type of thing is just not going to be acceptable anymore.
What do you think of La Perla’s thin mannequins and this story? Please leave us a comment below and let us know.