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Target’s Latest In-Store Ads Feature Plus Model Denise Bidot

Plus Size Modeling News: Target’s Latest In-Store Ads Feature Plus Model Denise Bidot

DB Target main image

Image credit: Denise Bidot, Facebook

Target is taking a step in the right direction with their new in-store ad campaign within their plus size department, which features plus size model Denise Bidot.

The retailer has had a few missteps in the past when it came to promoting their plus size clothing, from using a pregnant model to market clothing online to even shrinking their plus size section in stores, leading customers to think that they were phasing out plus sizes from their stores.

Read moreNote To Target: A Pregnant Model Is Not A Plus Size Model

Target did issue an official statement that they were not phasing out plus size clothing from their stores but instead were working on building up the section to make it better and more appealing to customers.

If this is evidence of that move, we are very pleased and look forward to what the retailer has up its sleeves going forward. Maybe using plus size models online to market clothing? Expanding the section more to offer more fashion forward styles? We shall see.

Read morePetition to Target: Plus Size Women Want More Designer Options To Fit Their Curves!

Model Denise Bidot, however, is elated at the opportunity of working with Target, posting on her Instagram page, a photo of one of her ads with the following caption:

DB Target 2nd image

We would love to see more plus size models used in Target ads. Maybe Fluvia Lacerda? Yanderis Lodos? Liris Crosse? Just to name a few… All we know is, there are plenty of beautiful plus size models that are ready to grace a Target campaign.

Target, we hope you’re listening.


To read our past reports on Denise Bidot, click here.

To shop Target’s plus size clothing on their website click here.

1 Comment

  1. BBWnRGV

    May 11, 2014 at 7:30 pm

    Their selection is still bare bones in the store. I am highly disappointed. I used to shop there constantly and thought they were more modern and affordable compared to other “big box” stores. I will no longer be shopping there. This is more because they have STOPPED CARRYING 4x IN STORE. How is that expanding their selection? How is that appealing to the plus-size women? It would be one thing if they never carried it, but after all the crap they’ve had they use this as the opportunity to remove it from the store??

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