The retailer has had a few missteps in the past when it came to promoting their plus size clothing, from using a pregnant model to market clothing online to even shrinking their plus size section in stores, leading customers to think that they were phasing out plus sizes from their stores.
Target did issue an official statement that they were not phasing out plus size clothing from their stores but instead were working on building up the section to make it better and more appealing to customers.
If this is evidence of that move, we are very pleased and look forward to what the retailer has up its sleeves going forward. Maybe using plus size models online to market clothing? Expanding the section more to offer more fashion forward styles? We shall see.
We would love to see more plus size models used in Target ads. Maybe Fluvia Lacerda? Yanderis Lodos? Liris Crosse? Just to name a few… All we know is, there are plenty of beautiful plus size models that are ready to grace a Target campaign.
Target, we hope you’re listening.
To read our past reports on Denise Bidot, click here.
To shop Target’s plus size clothing on their website click here.