CLICK TO VIEW MADDY'S BLOG!

First Look: The Lela Rose Collection Exclusively for Lane Bryant

First Look: The Lela Rose Collection Exclusively for Lane Bryant

Plus size fashion retailer Lane Bryant does it again! On the heels of their exclusive collaborations with designers Isabel Toledo and Sophie Theallet, they are now gearing up for the launch for their next designer collection courtesy of Lela Rose.

Lela Rose collection

The collection won’t hit stores until Summer 2015 but the retailer has been giving sneak peeks at the collection. Most notably, with an event in New York City last month where the designer met with bloggers and the media from the plus size industry. Lane Bryant has now shared images and a lookbook for the new collection.

As we reported back in August, the limited edition capsule collection will be called Lela Rose Exclusively for Lane Bryant and will consist of ready-to-wear dresses that will feature the designer’s signature watercolor prints.

Read more: Lane Bryant To Collaborate With Designer Lela Rose On New Capsule Collection

According to the retailer, “Lela Rose combines refined silhouettes with a modern whimsical twist using brilliant color and handcrafted details. She brings a fresh point of view to American fashion defining a new, modern lifestyle. Lela Rose will be the third designer collaboration for Lane Bryant joining the successful Sophie Theallet and Isabel Toledo collections.

Lela Rose is excited about the collaboration and designing for the plus size market:

“I am thrilled to be working with Lane Bryant on this collaboration. Designing apparel women can feel confident and beautiful in has been a long-standing pillar of the Lela Rose brand, and we are looking forward to bringing our designs to Lane Bryant’s inspiring base of customers.”

Linda Heasley, CEO of Lane Bryant expressed the retailer’s excitement at partnering up with Lela Rose:

Lela Rose is a master of the dress – day, night, work and everything between. I am excited for her to bring her signature prints and styles to the Lane Bryant customer.”

Here’s a first look at the collection (click on each image to see full size):

The Lela Rose Exclusively for Lane Bryant capsule collection will be available online and in-stores in Summer 2015.

What do you think of the new Lela Rose collection for Lane Bryant? Will you be buying a piece from the collection? Which ones are your favorites? Please leave us a comment below and let us know.