Simply Be Launches Its Own Ad Response to Protein World’s “Beach Body” Ad With Their #SimplyBeKini Campaign

SB beach body feat image

Simply Be Launches Its Own Ad Response to Protein World’s “Beach Body” Ad With Their #SimplyBeKini Campaign Last week, we reported that plus size swimwear retailer Swimsuits4all responded to Protein World‘s controversial “Beach Body” ad with their own ad featuring plus model Ashley Graham. And Dove launched its own ads featuring plus size models as well. […]

Controversial “Beach Body Ready” Campaign Sparks Debate & Body Positive Responses… Including One Featuring Ashley Graham

S4A beach body feat image

Controversial “Beach Body Ready” Campaign Sparks Debate & Body Positive Responses… Including One Featuring Ashley Graham Last week, an ad campaign for Protein World made headlines and sparked controversy in the UK with its tagline “Are you beach body ready?” featuring Australian model Renee Sommerfield in a bikini as a way to promote their weight loss […]

Dove Does It Again – Campaign Against Negative Advertising

Dove Campaign

Dove has launched a viral campaign and video to squash negative advertising by replacing it with positive messages. As plus size women we are inundated with negative advertising messages that are intended to make us second guess ourselves. In turn the idea of trying to fit a standard of beauty that frankly, only 3% of our population […]