Over 50% of American women are plus-size…

For years, many designers have steered clear of the plus-size market, causing women to stand up and demand appealing and fashionable apparel comparable to those available to their less curvy counterparts. Now that the average American woman wears at least a size 12, even Madison Avenue has taken notice.

Though other apparel companies are just now stepping up and realizing the buying power of this $17.4 billion market, brands such as Silhouettes have never lost focus of this very important demographic. For years, Silhouettes has been an innovator in the plus-size apparel market. In fact, Silhouettes has always provided fashion-forward and moderately priced collections to plus-size women in the most up to date styles and trends.

Silhouettes, specifically caters to women size 12 and up and is available by catalog, online at www.Silhouettes.com or by phone 1-800-704-3322. Silhouettes features the season’s hottest figure-flattering trends along with accessories and shoes and boots available in wide foot and calf widths.

Wls_080706_sw1 Early fall is all about transition pieces, Fran says. Silhouettes provides the current must-have fall trends including denim, and stylish boots, as well as work appropriate, business casual looks. From warm autumn days to brisk fall nights, layers and sleeveless looks paired with jackets are a must-have for the season. Model Monica is featured in a sleeveless dress in a rich, warm chocolate tone. This flattering sheath can be paired with a jacket or cardigan during business hours or can be worn alone for after work drinks. Monica is also wearing round toe pumps in red, which adds a dash of color and flair to this look. Monica’s look is topped off with a warm, amber necklace and bracelet set. This look can be achieved for under $125.

As an alternate work look, office attire has taken a turn towards more business casual, according to Fran. Haguette’s look is business casual chic, which is appropriate for work, school or play. Capris are a popular and versatile look for fall, as they can be paired with pumps or boots. Haguette is wearing our knit gauchos in a very slimming and flattering, grey pinstripe pattern, paired with our pretty, white lace cuff blouse. Adding a crisp look, we have a wide selection of updated versions of classic blouses that add flair and style to any look.


Also, Silhouettes is known for our wide selection of wide calf boots. Our boots come in Medium to X-Wide calf widths, as well as medium to X-Wide foot widths, providing the next best thing to a custom-made boot. Hugette is wearing our very popular Victorian Boot available in leather with a lace-up look. This look is available for $200


Fall knits are a wardrobe staple and can update classic looks or serve a fashion trend of their own, Fran says. Perfect for cool evenings or a business casual day look, April is wearing a ruffled wrap sweater. This mohair blend vintage sweater is complete with a flower corsage and flared sleeves. The wide ribbed bottom creates a look perfect for denim or slacks, and here April has paired it with our stretch cropped straight leg pants in brown. This new length is not only very flattering, but also versatile. Denise has these cropped pants paired with our scrunched boots in brown, also available in wide calf widths. This complete look is available for about $250.

Wls_080706_sw4 Following on the denim trend, perfectly faded and embroidered denim are an autumn essential, according to Fran.. Paired with sparkly tops and leather jackets, this trend is here to stay. Amanda is wearing our metallic cowlneck sweater in olive. With subtle shimmer and texture, the wide ribbed bottom is extremely figure flattering. Here, Amanda has paired this sweater with our embellished classic stretch jeans updated with copper and silver studs and micro suede boots in black. For cool fall nights, our bronze leather jacket can be added to complete this look. Including the jacket, this look is available for less than $300.


Fran says, jackets and blazers are huge for fall and denim is a must-have for any season. Taleen has paired together these two classic staples with a casually, cool updated twist. Our stretch corduroy jacket is clean and can be paired with jeans or chinos. Smart detailing such as the antiqued brass buttons infuses comfort with style. Taleen is wearing our stretch corduroy jacket paired with the lace cuffs from our white blouse peaking out adding a stylish flair. She has also paired this with our boot- cut stretch jeans and micro suede boots all for about $161.

About Silhouettes

Silhouettes is the authority on fashion and style for women sizes 12 and up. Combining the perfect blend of style, fit and quality, Silhouettes celebrates women of all sizes by offering the latest, fashionable choices that complement the demands and lifestyle of today’s woman. Silhouettes is available online at www.silhouettes.com or by phone at 1-800-704-3322. Silhouettes is headquarted in Weehawken, NJ, and is part of the Hanover Direct, Inc. portfolio of companies, a leading direct marketing group with a focus on catalog and Internet retailing.