Plus-Size Mastersite Adds E-Model To Platform, Giving Customers The Ability To Create Thousands Of Outfit Combinations

NEW YORK, Oct. 17, 2011 /PRNewswire via COMTEX/ —®, a division of Redcats USA and the world’s first and only web-mall for plus-size women and big & tall men, announces the launch of its first “Virtual Model,” a technologically-advanced visual option for showcasing®’s trend-driven, plus-size styles to its customers. The “Virtual Model,” created by the Montreal-based company My Virtual Model, can be dressed in 200 different styles from®’s repertoire, creating upwards of 30,000 outfit combinations. The avatar’s image can be personalized with the eye, skin and hair color of the customer’s choosing.

With its forward-thinking approach,® continuously adds new innovations and like-minded brands to the site, successfully catering to its growing customer base. The company’s latest move to bring “Virtual Model” technology to the site once again demonstrates that® is a pioneer in the ever-changing fashion industry, proving that women who are plus-size can also experience the most advanced, high-fashion lifestyle.

In conjunction with the launch of this new hi-tech function,® is currently hosting a contest where customers are invited to create their best outfits using the “Virtual Model.” The individual with the most votes for her look at the end of the contest will win a $250 gift card towards the purchase of their outfit and will have her avatar highlighted on the home page of®. The styling contest will be open from 10/14/11 to 11/14/11. No purchase is necessary to enter the contest. For complete details, go to .

“We are thrilled to launch our ‘Virtual Model’ onto the® website, a move that will undoubtedly help our customers to create myriad style options at affordable prices,” said Jim Lofgren, Vice President/Brand Manager for®. “This fun and interactive tool is a welcome addition as we continue to aggressively pursue the best plus-size innovations and style options for our customers.”

“We wanted to provide our customers with a user friendly and efficient application that further advances the convenience of shopping online,” said Yann Tanini, Vice President, E-Commerce,® Group. “With this addition of the ‘Virtual Model,’ our customers can become their own stylists, mixing and matching outfit combinations to create their own personal collections.”

Launched in 2007,® has created a thriving marketplace business model that features well-known proprietary brands, as well as external brands. So far in 2011,® has amassed more than 10 external partners to its website, sending a powerful message about its ability to provide its customer with an escalating variety of styles and fashions at a great value. As a major-player at the forefront of the fashion and technology industries,® was one of the first companies to produce a virtual runway show to simulcast throughout the world and allows its customers to shop via iPhone and iPad accessible technology. The launch of the “Virtual Model” is an evident extension of the company’s technology-driven agenda.

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About Redcats USA

Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, and BrylaneHome® sold on®, The Sportsman’s Guide® and – The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men’s and women’s plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats

Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®,®, The Sportsman’s Guide®, – The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: