About Jessica Svoboda

A Minnesota native, Jessica Svoboda moved to Los Angeles in 1997 after earning a Communications degree from Purdue University. In 1998, she enrolled in the Fashion Institute of Design & Merchandising (FIDM, Los Angeles) and earned a second degree in Apparel Manufacturing.

In Jan. 2004, Jessica launched SVOBODA. As the CEO, Founder and Creative Director of SVOBODA, Jessica has made it her mission to create the best jeans for real women’s and men’s bodies. Her specialties are jeans for hard to fit women with curves including: jeans for muscular women, jeans for curvy women and jeans for plus size women!

SVOBODA has been featured in most major U.S. fashion and women’s magazines including: Vogue, Glamour, Instyle, People, O, The Magazine, People Style Watch, Real Simple, Ladies Home Journal, Life & Style, Seventeen, Latina, Essence, Figure, Health, and Weight Watchers.

Plus Size Jeans, Plus Size Denims, Plus Size Fashion
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Jessica has also been written up in numerous national and local market newspapers, national business and industry publications such as: USA Today, Wall Street Journal, Forbes, Fortune Small Business, WWD and California Apparel News.SVOBODA jeans have been included in numerous pieces on Entertainment Tonight, The Today Show, Good Morning America and What Not to Wear. Jessica was named one of the “Top 20 Women to Watch” by OC Metro Magazine. In 2007, her sister, Kristine Svoboda moved from Ko’Olina, Hawaii to Southern California to help expand the business.