Kiyonna Setting Precedent By Showing Plus Size Fashion On Real Women Models Sizes 0X to 5X
“Show it in my size!” KiyonnaTM Clothing, one of the leading labels to design fashionable clothing for plus size women, has done exactly that. Setting precedent in the plus size fashion industry, KiyonnaTM brings an un-airbrushed, un-staged view of their designs on real women between the sizes of 0x to 5x (10-32) through a new but permanent site feature, Real Curves.
Launched in the 4th quarter of 2011, the Real Curves section of Kiyonna.com now gives customers the visual ability to imagine the garment on themselves. As a clothing company committed to dressing curvy women, the team does not believe that shape sketches or singular posed photos can dynamically represent their diverse customers. Real Curves provides photos of real women of different sizes, statures, ethnicities and age in order to help the customer envision Kiyonna’sTM clothes on themselves while shopping. The Real Curves category breaks down images by size and featured Real Curves Cutie. The real women in the Real Curves section can also be found on product pages throughout the company’s website, thus giving customers a varied and realistic view of how a garment can look on them.
Evania Lee, KiyonnaTM Clothing’s Social Media Maven says of the project, “The goal of Real Curves was to showcase styles on real women in real settings such as weddings, holiday parties, graduations, etc. Seeing these images not only create a sense of community but also build a realistic connection with us. The fact that women are constantly telling us that the deciding factor for them in making that purchase was because of the Real Curves pictures, tells me that we’re doing something right.”
As part of Kiyonna’sTM new Real Curves debut, the company also introduced niche segments including Bridal Curves (an intimate look at beautiful curvy women getting married in Kiyonna’sTM wedding dresses) and the Blogger Brigade (a fun look at bloggers from the US and beyond who evangelize the brand and write, wear and review the garments).
KiyonnaTM is committed to representing a beautifully diverse array of curvy women. Since unveiling the Real Curves category on the website in 2011, KiyonnaTM has since received an overwhelming response of gratitude from customers who appreciate the vast representation of women of all shapes, sizes and heights. This new way of shopping and connecting with the brand has assisted many women in the decision process when shopping online as they are able to better relate to these real curves models.
Check out the new section at http://www.kiyonna.com/plus-size-clothing/real-curves, and the Real Curves section on each product page while visiting www.kiyonna.com.