Plus Size Modeling Spotlight: Felicity Hayward Proud To Be The First Plus-Size Model To Be Featured In a TK Maxx Commercial (VIDEO)

Felicity Hayward

International plus size model Felicity Hayward believes that her size is nothing to be ashamed of and that attitude has served her well in her successful career. Felicity, who was discovered in a London club, is proud to be the first plus size model to be featured in a TK Maxx commercial.

Felicity has a way of being outspoken in such an engaging and eloquent way. And by expressing herself that way, she commands attention and people listen. She has become one of the Britain’s “It” Girls, according to the Huffington Post.


Vogue UK says that Felicity is bringing back ‘The Bombshell’ and that she has curves worthy of a painting by Ruebens. She told Vogue UK:

My size never came into my mind. I would never change myself for anyone, I’m a good representation of the average British woman. Anyone can get their arse in a certain dress. Just because I’m bigger, it doesn’t mean I hate skinny girls. Numbers don’t matter.

Felicity, who is represented by Milk Management London & Wilhelmina Curve NYC, is one of the models featured in the new Autumn/Winter campaign from High Street Megastore TK Maxx, that aims to celebrate individuality and personal style over following the trends, according to The Daily Mail UK. She is the first plus size model to do so, alongside Daphne Selfe, who at 85, is the world’s oldest supermodel.

To see the commercial, please click on the video link below:


As the narrator of the TK Maxx video says, it’s time for something new. And with Felicity being shown in the commercial, standing in front of a full-length mirror, smiling and looking so confident and happy as she looks at her reflection, it’s about time!