One Plus Model + Twitter + iPhone = PLUS Model Magazine Fashion Editorial

PLUS Model Magazine Shoots Fashion Editorial Entirely on iPhone for upcoming Spring ‘Social Media’ Issue

PLUS Model Magazine (PMM),, inspiring the style-savvy, fashion-forward, full-figured woman to embrace her curves, makes plus fashion history when they shoot an aspiring plus model for their Spring, ‘Social Media’ issue, entirely on an iPhone. “The focus of this issue is to show just how social media has changed the plus size industry,” comments Madeline Jones, PMM Editor-in-Chief. “We also want to push the limits of the iPhone and our creativity by capturing an entire fashion editorial, using this medium.”

When deciding to develop this issue, Jones was inspired by the way PMM works. “Since beginning the magazine in 2006, we have been purely online. We have embraced social media as the lifeline through which we connect with our readers, industry professionals and aspiring models, on a daily basis. When I received a photo on Twitter from Halle, an aspiring plus model, I knew that she had real potential. Wanting to show the power of technology, social media and fashion, we booked Halle for our first-ever iPhone editorial, which will be featured in the Spring ‘Social Media’ issue.”

During the photo shoot, Ms. Jones will be uploading photos via Instagram throughout the day. Follow online at

About PLUS Model Magazine | inspiration+style

Editor-in-Chief, Madeline Jones / PLUS Model Magazine (PMM), inspires the style-savvy, fashion-forward, full-figured woman to embrace her curves. PMM hit viral status in January 2012 for their explosive and controversial editorial, “Plus Bodies, What’s Wrong with Them Anyway?” and has appeared on/in ABC World News with Diane Sawyer, CNN, GMA,,, Entertainment Tonight and 200+ other media outlets around the world.

PMM is a thought-leader shaping the plus size industry and providing a barometer for the season’s latest style trends for curvy women. With a monthly magazine featuring stunning editorials featuring plus models, as well as ‘How-to-wear’ columns and shopping guides at all price-points, PMM reports on style, beauty and topical news, all while engaging our reader in lively and meaningful conversation on our daily blog and social media.

Developed, designed and written by plus women, for plus women, PMM understands and speaks directly to the heart of our reader, because we are our reader.