One of the biggest summer trends is festival — all about fringe, flowy tops/skirts/dresses and floral prints. And just in time for summer, plus size retailer Simply Be has launched their new Festival Fashion collection, featuring an ad campaign and lookbook showcasing their beautiful on-trend pieces, which are modeled by five leading plus size fashion bloggers, sizes 12 – 22.
The ad campaign and lookbook was shot in a Secret Garden Party themed photo shoot in London. A Simply Be spokesperson told Daily Mail UK:
“Simply being yourself is at the heart of our brand, so it’s wonderful to work with these amazing women who not only have incredible style, but also the self-confidence that has inspired so many of their readers to realize they can wear what they want without size limitation, and that they need never compromise on their personal style.”
The collection includes a print kaftan maxi dress, denim shorts with lace trim, a leather fringe biker jacket and many other stylish pieces that celebrate all things festival. Here’s some images from the ad campaign:
To check out the Festival Fashion lookbook from Simply Be, click here.
To shop the new Festival Fashion collection from Simply Be, click here.