Soma Intimates Strives to Collect One Million Bras To Raise Domestic Violence Awareness

Soma Intimates Strives to Collect One Million Bras To Raise Domestic Violence Awareness

Soma Intimates, a women’s retailer specializing in bras and lingerie, has a great initiative happening right now that is all about bringing awareness to domestic violence by helping those women in need.

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The Giving is Beautiful™ Soma Bra Donation is a nationwide bi-annual charitable initiative where Soma Intimates strives to collect as many bras as they can via donations, to give to women who have been affected by domestic violence. Their current goal is to collect one million bras that are new or nearly new, which will be distributed to women who are in shelter programs across the U.S. as a way to seek safety and start over. To date, they have collected more than 750,000 bras so they are well on their way.

To help reach this goal, Soma is using the #OneMillionBras hashtag to promote the initiative and get the word out on social media. Now through September 10th, the company will accept both new and gently worn bras at all Soma boutiques across the country as well as monetary donations at the register and at

Soma has partnered up with National Network to End Domestic Violence (NNEDV), an organization that represents over 2,000 shelter programs across the U.S. and is the leading voice for domestic violence survivors.

Kim Gandy, NNEDV President, said in the official press release:

Soma is partnering their boutiques with local domestic violence shelters to make a real difference in the lives of domestic violence victims, who often arrive at a shelter with nothing. New and nearly new bras are less frequently donated than other clothing items, so shelters are especially grateful to receive new bras for the women who seek safety there. Through this essential campaign, Soma is helping to raise awareness in local communities, raise critically needed funds, and help victims rebuild their lives.”

Laurie Van Brunt, Soma President, states:

“Our passion and commitment to this initiative has never been stronger. What started as a grass roots effort in a few local boutiques has grown to become a brand-wide and nationwide initiative spanning more than 260 Soma boutiques and outlets. Our boutiques and customers enthusiastically contribute their time, money and bras to help women in need restore their lives. It’s our ultimate goal that no woman has to choose between buying a bra and putting food on the table.

Thanks to our partnership with the National Network to End Domestic Violence, new and gently worn bras are distributed to domestic violence shelters in our customers’ local communities. Our goal this year is to reach a million bras collected, because that translates to a million women feeling confident and beautiful, from the inside out. And every woman deserves to feel that way.”

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For more information on how you can donate your new or nearly new bras, please check out Soma’s donation landing page on their site by clicking here. While you’re there, you can read several moving stories of how the donated bras have changed women’s lives across the country.

Soma is also asking customers to help spread the word about this worthy cause by tagging @SomaIntimates on any related posts on social media.

To see what other work the National Network to End Domestic Violence is doing, click here.