PMM Around Town: Isabel Toledo’s NYC Appearance at The Lane Bryant NYC Flagstore Store

PMM Around Town: Isabel Toledo’s NYC Appearance at Lane Bryant’s NYC Flagstore Store

Fashion designer Isabel Toledo made a series of rare appearances recently at three flagship Lane Bryant stores in Chicago, Miami and New York City to celebrate the launch of her third collection with the plus size retailer.

Read more: Designer Isabel Toledo Adds NYC to Her List of Lane Bryant In-Store Appearances

She and her husband Ruben Toledo met and greeted customers, fans, bloggers, media and others at the store locations where Isabel was available for interviews and photos.

PLUS Model Magazine was there at the New York City event on Tuesday, September 23, 2014 with Editor-in-Chief Madeline Jones, Blog Editor Marcy Cruz and Executive Fashion Director Reah Norman in attendance.

The PLUS Model Magazine team
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Editor-in-Chief Madeline Jones with Designers Ruben and Isabel Toledo

Isabel spoke candidly with the PMM staff about how excited she is to be designing for plus size women because she believes that fashion should be available to all women. Stay tuned for our October 2014 issue, launching on October 1, which will feature more on this awesome event and our conversation with Isabel Toledo.

The event, which was captured on social media by using the hashtag #LBtoledo, was attended by many of the plus size fashion industry from bloggers and media to stylists and makeup artists. We spied bloggers Kellie Brown of And I Got Dressed, Sheri of Shapely Chic Sheri, Sandra Negron of La Pecosa Preciosa, Kelly Augustine of, Jessica Torres of Tiny Red Shoes, Shainna Tucker of A Thick Girl’s Closet, Darlene Lebron Lopez of Suits, Heels & Curves, Sarah of and others having a great time and enjoying the fun atmosphere.

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Editor-in-Chief Madeline Jones with our September 2014 cover model Anita Marshall
Blog Editor Marcy Cruz with Isabel Toledo


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Blogger and Model Kelly Augustine with Editor-in-Chief Madeline Jones

Chante of the blog Everything Curvy and Chic hosted the event along with independent fashion and style website Refinery 29. All in all, what a successful event! Kudos to Lane Bryant, Isabel and Ruben Toledo and Refinery29 for making this event possible where customers and others were able to get face time with Isabel and Ruben and see the collection up close.

Lane Bryant also gave attendees 20% coupons, which could be used immediately to score their own pieces from the beautiful collection. Here’s some images from the event…check out our Facebook page and stay tuned for even more images:

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Madeline Jones and Executive Fashion Director Reah Norman with Chante From Everything Curvy and Chic
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Madeline Jones and Executive Fashion Director Reah Norman with Isabel Toledo
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Marcy Cruz and Madeline Jones with designer Ruben Toledo
Marcy Cruz with blogger Beck Delude of Manfattan Project
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Models Maxey Greene and Katherine Roll with Madeline Jones
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Bloggers Darlene from Suits, Heels & Curves, Jessica from Tiny Red Shoes, Chante from Everything Curvy & Chic and Sarah from Curvily
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Chante from Everything Curvy and Chic, who also was the host of the event
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Designer Isabel Toledo
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Bloggers Jesssica from Tiny Red Shoes, Sandra from La Pecosa Preciosa and Sheri from Shapely Chic Sheri
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Marcy Cruz with blogger and model Kelly Augustine
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Blogger Shainna Tucker of A Thick Girl’s Closet with Lane Bryant CEO Linda Heasley










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To check out the latest collection from Isabel Toledo for Lane Bryant, click here.

Photo credit: Darlene Lebron Lopez (Suits, Curves and Heels), Sandra Negron (La Pecosa Preciosa)