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Fashion to Figure CEO Michael Kaplan Talks The Plus Size Industry & More In NASDAQ Interview

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Fashion to Figure CEO Michael Kaplan Talks The Plus Size Industry & More In NASDAQ Interview

Fashion to Figure CEO and co-founder Michael Kaplan sat down with TheStreet’s Jill Malandrino this week for an interview at NASDAQ, to discuss the growth of plus size fashion within the industry and his thoughts on why he thinks business is growing as well as what sets Fashion to Figure apart from the rest of the pack.

Michael Kaplan

When asked for his thoughts on the growing plus size industry, he stated:

“Our industry is definitely having a moment now. And I think it’s for a variety of reasons that our market is heating up. The first is, I think the fashion industry is waking up to the opportunity of 16 million women in America really having positive movement on the self-image issue that we’ve had as a society, Clearly, we are not making enough progress but we are making strides. And there’s a whole community of women that were traditionally ignored by the fashion industry that now want access.”

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Kaplan also talks about his company Fashion to Figure and how they are different than other retailers out there trying to get into the plus size fashion arena:

“Our company at Fashion to Figure is differentiated from what’s out there right now because to us, this is not an opportunity of the moment. We’ve been working for this woman and have been passionate about her for 115 years. Having started the market in our family and really being in the DNA of our company.”

Kaplan is the the great-grandson of Lena Bryant, who founded Lane Bryant in 1904. And he and his brother Nick co-founded Fashion to Figure ten years ago to honor their great-grandmother and continue her legacy in providing plus size fashion to women, making it accessible and affordable while providing a personalized experience that will have her walking out the store, feeling great about herself and her style.

To see the entire interview where Michael Kaplan talks more about the plus size fashion industry, click here if you can’t view the video below:

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To see the latest at Fashion to Figure, click here.

A body positivity advocate, freelance writer and author, Marcy is on a mission to empower everyone to love the skin they’re in. Her blog Fearlessly Just Me is the go-to blog for women seeking inspiration in fashion, confidence, traveling and more.

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May 16 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@tonsablush

@loralyee

@schmoalert

@sabrinastyled

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@ikoniknikole

@wagyu_beff

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May 9 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@panamakish

@felicityhayward

@nizzymacc

@danielle_nekole

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@whatkaliwears

@tiffythefashionslayer

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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot

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SwimStar All Stars Partnership With Renowned Plus-size Model and Swimsuits For All Ambassador, Denise Bidot

Inclusive Swimwear Brand Collaborates with Prominent Plus-Size Model Denise Bidot to Empower Aspiring Models

Swimsuits For All, a pioneer in inclusive swimwear, proudly introduces its inaugural SwimStar All Stars campaign in partnership with renowned plus-size model and Swimsuits For All ambassador, Denise Bidot. This collaboration marks a significant milestone, nearly a decade following Denise’s groundbreaking “Beach Body, Not Sorry” campaign with Swimsuits For All in 2015, which showcased unretouched imagery aimed at promoting unapologetic confidence.

Denise Bidot and Swimsuits For All have jointly unveiled the SwimStar All Stars nationwide search, dedicated to discovering emerging talent in the realm of swimsuit modeling. Encouraging aspiring models to share their personal narratives, the initiative aims to inspire women of all backgrounds, shapes, and sizes. Following a rigorous selection process, Brittany Wilborn, Camryn Henry, and Sharon Clawson emerged as the chosen winners. In January 2024, these models embarked on a transformative journey to Harbour Island, where they had the unparalleled opportunity to shoot alongside Denise under the expert direction of internationally acclaimed photographer and director, Ben Watts.

Reflecting on the initiative, Denise Bidot remarked, “This was a truly exceptional opportunity to celebrate the diversity of plus-size models and cultivate an atmosphere of support, empowerment, and knowledge sharing. The camaraderie on set was palpable, and I am deeply honored to impart the wisdom and insights I’ve garnered throughout my career. Opportunities like these are scarce for plus-size models in the industry, and it has been a privilege to collaborate with the exceptional team at Swimsuits for All to bring this campaign to fruition.”

The models showcased the latest swimwear offerings from the Swimsuits for All 2024 collection, featuring innovative designs tailored to meet the diverse needs of women, including:

Feel-good Fits: Addressing common concerns such as tummy bulges and fit issues, Swimsuits for All offers a range of fits designed to instill confidence and comfort in every body. Incorporating features like Power Mesh for a smooth, flattering silhouette, and adjustable straps for customizable support, the collection caters to various body types.

Bold Prints & Colors for Summer: The summer swimwear collection boasts vibrant colors and captivating prints, injecting excitement and personality into beach and poolside attire. From vivid neon hues to tropical motifs, the collection encourages self-expression and style experimentation.

Liquid Shine: Introducing Liquid Shine, a striking swim fabrication characterized by a glossy, liquid-like finish, adding an edgy allure to beachwear. Available in multiple silhouettes, including bikinis, Liquid Shine ensures you stand out with confidence.

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Bikinis that Suit You Best: The Mix & Match Bikini collection offers a personalized approach to swimwear, allowing individuals to mix and match colors and silhouettes for a bespoke look tailored to their preferences.

Beyond showcasing inclusive swimwear designs, the SwimStar All Stars campaign embodies a celebration of women uplifting one another in an industry often marked by competitiveness. Throughout the week-long shoot, models engaged in one-on-one sessions with Denise, fostering meaningful dialogue about the evolving representation of plus-size bodies in swim and fashion.

Jordan Hauser, Senior Director of E-Commerce & Marketing, expressed, “This campaign transcends conventional notions of body positivity and representation in the swim and fashion industries. It is a testament to the power of storytelling and authenticity in reflecting the diverse experiences of our customer base. We are committed to fostering a movement where women find strength in unity, and we are thrilled to embark on this journey alongside Denise Bidot, one of the industry’s foremost advocates for inclusivity.”

The summer 2024 swimwear collection is now available. For further details about Swimsuits For All and the SwimStar All Stars campaign, please visit www.swimsuitsforall.com.

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April 25 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@plussizewildflower

@msgigggles

@talitakate

@valeriemaroneyy

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@curvy_ambassador

@nativeactress

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Apr 18 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@pridantas93

@shunitawynne

@nostalgic_nayok

@dlovecurve

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@ariwearsthings

@thickfitdee

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April 11 Edition – Our Favorite Plus Size Style Moments Of The Week

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Style Moments of the week

Plus Size Fashion Inspiration from YOU! Our fabulous readers share plus size fashion inspo on Instagram!

…Want to share your style inspo? Click here to follow us on Instagram and hashtag your pictures with #CelebrateMySize. You may be featured on our Instagram page or website.

@amandaneumanoficial

@aaliyahrenaa

@iheartcandyboo

@organiccurves_

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@annemanyi

@johanamaya81

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