Twenty years after the launch of the first plus size modeling agency in Australia, BGM Models (formerly Big Gals Models) in Sydney, straight-size modeling agency Vivien’s has now launched a plus size division called Curves.
Vivien’s is Australia’s oldest modeling agency so this is a huge move that we are sure is going to encourage other Australian agencies to do the same.
“Australia is a very small goldfish bowl of players and to add another plus-sized agency … I’m not sure how they think it will expand.”
Vivien’s general manager Catherine McGill told Sydney Confidential that because of how much the plus size fashion market has grown as well as the size diversity now seen in many magazines is what led them to make the decision to launch Curve:
“Last year we were talking and said we really should start (Curve) as a mainstream agency, and we thought there was enough depth in the market for us to do that.”
“There’s now the opportunity for some of our models as they get older or can’t hold the size you need to for high- level fashion.”