The average American woman is a size 14 and that translates to about 67% of the population. So why is plus size fashion evolving at a slow pace? This question and others were covered by Good Morning America this week in a segment where the show featured an independent designer, the creative director of a well-known plus size contemporary brand and a plus size fashion blogger, all offering their views on the state of plus size fashion and its evolution.
ABC News’ Juju Chang spoke with designer Courtney Smith of the independent fashion brand Rum + Coke, who has become well-known for her use of plus size models of color to model her clothing.
Smith declared “death to the muumuu” and told Juju Chang:
“You go to the store, and it only comes in a size 10. And you might be a 12, you might be a 16, 18, might be a 20. And it just crushes you.”
“It’s about time that we shine the light on bigger women.”
Chang also spoke to Jodi Arnold, Creative Director of plus size fashion contemporary brand Eloquii and blogger Nicolette Mason on their thoughts on plus size fashion.
“We had a misconception in plus-size that women really wanted to cover themselves be invisible … now the plus-size person knows they don’t have to abide — breaking out in stripes, prints and bright colors.”
The segment also talked about the #plussizeplease hashtag movement, created by plus size fashion blogger and PMM fashion contributor Sarah Chiwaya.
Sarah created the hashtag when she grew frustrated at seeing designer pieces she loved that didn’t come in her size. So she invited other plus size women to share images of pieces they loved that didn’t come in their size on Instagram, tagging the retailer and using the hashtag.
The Good Morning America segment closed in-studio with a few looks shown from Rum + Coke and Eloquii. We spied plus size model and December 2014 cover model Liris Crosse modeling the look for Rum + Coke.