Our editor-in-chief Madeline Jones appeared on CBS This Morning on Wednesday, February 25, 2015 to share her thoughts on the state of the plus size industry.
She tells CBS News correspondent Vinita Nair that many high-end fashion designers tend to not want to create lines for plus sizes because of the negative connotation that the term “plus size” holds in the fashion world:
“Everyone is kind of shying away from the term ‘plus-size.’ Plus-size models do not want to be called plus-size. Plus-size brands do not want to be called plus-size. In the meantime, you want our plus-size dollars, but you don’t want to be called plus-size. That’s a problem.”
The segment also included an interview with designer Monif Clarke, who discussed what inspired her to create her own line “Monif C.” and her experience with retailers when trying to get her designs offered in a major store alongside other brands:
“They would say, ‘You know if it was in straight size, we would put it on the rack, but because it’s in plus-size, no one’s gonna buy it’.”
This experience inspired her to forge forward and push her own business, selling directly to plus size women. Her business is booming, having made about a million dollars last year:
“This is a customer that’s vocal and she knows what she wants and she’s not hiding behind the black and the brown and the slimming.”
To view the video and see what else Maddy and Monif had to say regarding the plus size fashion industry to CBS This Morning, click here.