Swimsuitsforall Launches New “BeachBody. Not Sorry.” Campaign Featuring Untouched Images of Plus Model Denise Bidot

We all see models in campaigns, editorials and advertising who look perfect and flawless. There’s no way she can have cellulite or rolls because she’s a model, right? Wrong. However, this is the perception many have when seeing model imagery that is photoshopped and retouched. Well, one retailer has launched a campaign, showing its plus size model minus the retouching in an effort to show that beauty doesn’t need to be photoshopped.

The “Beach Body. Not Sorry.” campaign from Swimsuitsforall (S4A) aims to show women that they can feel sexy on the beach by just being themselves. Their short but powerful tagline “Be unapologetically you” is right on time with many plus size women more than ever embracing their bodies and wearing more swimwear confidently. Fatkinis, anyone?


Plus size model Denise Bidot poses in an array of images, wearing swimsuits from the retailer’s “Swim Sexy” collection. There’s also two videos included as part of the campaign.


Denise S4A1

Denise S4A2

Denise S4A3

To see more of the campaign and the videos, click here.

What do you think of the S4A campaign? Please let us know below with a comment – we want to hear what you think!

Images: Swimsuitsforall