When people think of athletes, they usually think they are thin. But the face of the athlete has been undergoing a major change lately with emergence of plus size athletes and women of ALL sizes seen being active. Just because you’re not thin does not mean you’re not active. That is a proven fact with women of all sizes seen running, doing yoga, competing in the Olympics and even gracing the cover of Women’s Running Magazine.
There’s a new activewear line on the scene and the person behind this new company wants to change the conversation about women’s fitness.
Micki Krimmel, competitive roller derby player with the Angel City Derby and who is ranked 8th in the world, decided to use fashion as a way to empower and inspire more women to be confident when it comes to being active. And Superfit Hero was born.
Krimmel launched a kickstarter campaign in late June to raise funds to start the company and successfully raised $55,205.
She told Shape.com:
“Because fitness has had such a profound impact on my own life, I wanted to share that experience with other women. I was surprised to learn that it can be quite difficult for women above size 12 to find high-quality performance clothing. I wanted to create performance clothing that makes women feel confident so they can get the most out of their workout.”
And Krimmel is so passionate about Superfit Hero. It’s more than a brand to her. It’s a revolution:
“A revolution is happening in women’s fitness. Women all around us are discovering the confidence and strength that comes from working toward their athletic potential. Women everywhere are transforming into superfitheroes. The current options for women’s athletic clothing don’t represent the total badassery of these fitness superheroes. Every superhero needs a uniform.” [psfk.com]
Krimmel put a lot of thought into construction and fit with her new active line, telling Shape.com:
“Our Superfit Performance System combines top of the line performance fabrics that wick sweat and provide just the right amount of compression. Our signature adjustable waistband is tall and tapered to provide plenty of support when worn high on the waist.”
The company is currently creating inventory with their online store launching in November, offering tops, leggings and accessories. They also plan to feature video stories spotlighting “Superfit Heroes” as well as “inspiring” athlete profiles on their website.
As Krimmel told Shape.com:
“A big part of the Superfit Hero mission is to support diverse athletes by sharing their stories and to help make women’s fitness more inclusive and empowering.
Every woman has unique superpowers. Fitness is a great way to build the confidence to unleash them!”
You can check out Superfit Hero here.
You can also stay updated and connect with them on social media: