Actress Melissa McCarthy has launched a Seven7 Holiday Collection exclusively with plus size fashion retailer Lane Bryant and celebrated the launch with a VIP in-store event in southern California on Thursday, November 12, 2015.
The celebration and VIP Meet & Greet took place at the Westfield Culver City Lane Bryant Store near Los Angeles where guests got the opportunity to get a sneak peek at the new holiday collection as well as meet the actress and spend time with her, chatting about fashion and more.
Lane Bryant CEO and President Linda Heasley said in the official press release:
“We’re absolutely thrilled to have the opportunity to carry the Melissa McCarthy Seven7 line at Lane Bryant. Offering the collection supports Lane Bryant’s mission to offer great fashion options to our customers.”
PMM Executive Fashion Director and celebrity stylist Reah Norman was there so we have an exclusive look at the event including images.
Reah said in her blog post detailing the event:
“She is sweet, humble, funny and SO easy to talk to! What a dream come true!!! We had a great conversation about her passion for fashion, and she shared with me that she has been designing her own clothes since high school, that she learned to sew from her grandmother who was a seamstress, and that she was on a path to becoming a fashion designer before she discovered her love for stand up comedy and performing.”
“She is genuinely interested in the response from customers, hearing feedback on fit and wearability, and seeing how women interpret the pieces into their own personal style. As she expressed at the event, Melissa understands that the way we dress can change our attitude, interpersonal interactions, and can set the tone for our daily experiences, and her collection is designed to support women in feeling good in their daily lives.”
The Melissa McCarthy for Seven7 Holiday Collection will be available in select Lane Bryant locations, as well as the Brand’s website, starting November 19, 2015. Here’s some more images from the event: