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MM LB event VIP 11-16-15

Actress Melissa McCarthy has launched a Seven7 Holiday Collection exclusively with plus size fashion retailer Lane Bryant and celebrated the launch with a VIP in-store event in southern California on Thursday, November 12, 2015.

The celebration and VIP Meet & Greet took place at the Westfield Culver City Lane Bryant Store near Los Angeles where guests got the opportunity to get a sneak peek at the new holiday collection as well as meet the actress and spend time with her, chatting about fashion and more.

Lane Bryant CEO and President Linda Heasley said in the official press release:

“We’re absolutely thrilled to have the opportunity to carry the Melissa McCarthy Seven7 line at Lane Bryant. Offering the collection supports Lane Bryant’s mission to offer great fashion options to our customers.”

PMM Executive Fashion Director and celebrity stylist Reah Norman was there so we have an exclusive look at the event including images.

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy and blogger Reah Norman attend the debut of Melissa McCarthy's Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy and PMM Executive Fashion Director Reah Norman attend the debut of Melissa McCarthy’s Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

Reah said in her blog post detailing the event:

“She is sweet, humble, funny and SO easy to talk to! What a dream come true!!! We had a great conversation about her passion for fashion, and she shared with me that she has been designing her own clothes since high school, that she learned to sew from her grandmother who was a seamstress, and that she was on a path to becoming a fashion designer before she discovered her love for stand up comedy and performing.”

CULVER CITY, CA - NOVEMBER 12: Lane Bryant sales associates attend the debut of Melissa McCarthy's Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Lane Bryant sales associates attend the debut of Melissa McCarthy’s Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy attends the debut of her Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy attends the debut of her Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy attends the debut of her Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy attends the debut of her Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

Reah spoke of how passionate McCarthy is about the clothing she is designing:

“She is genuinely interested in the response from customers, hearing feedback on fit and wearability, and seeing how women interpret the pieces into their own personal style. As she expressed at the event, Melissa understands that the way we dress can change our attitude, interpersonal interactions, and can set the tone for our daily experiences, and her collection is designed to support women in feeling good in their daily lives.”

The Melissa McCarthy for Seven7 Holiday Collection will be available in select Lane Bryant locations, as well as the Brand’s website, starting November 19, 2015. Here’s some more images from the event:

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy's Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy’s Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy's Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy’s Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy's Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy’s Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: A general view of signage at the debut of Melissa McCarthy's Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: A general view of signage at the debut of Melissa McCarthy’s Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Lane Bryant sales associates attend the debut of Melissa McCarthy's Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Lane Bryant sales associates attend the debut of Melissa McCarthy’s Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy's Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy’s Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy's Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy’s Seven7 holiday collection on display at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Lane Bryant CMO Brian Beitler and Lane Bryant CEO Linda Heasley the debut of Melissa McCarthy's Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Lane Bryant CMO Brian Beitler and Lane Bryant CEO Linda Heasley the debut of Melissa McCarthy’s Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy and Lane Bryant CEO Linda Heasley attend the debut of Melissa McCarthy's Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy and Lane Bryant CEO Linda Heasley attend the debut of Melissa McCarthy’s Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Lane Bryant CMO Brian Beitler, Melissa McCarthy and Lane Bryant CEO Linda Heasley attend the debut of Melissa McCarthy's Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Lane Bryant CMO Brian Beitler, Melissa McCarthy and Lane Bryant CEO Linda Heasley attend the debut of Melissa McCarthy’s Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Lane Bryant CMO Brian Beitler, Lane Bryant CEO Linda Heasley and Lane Bryant VP of Marketing and Strategy Vicki Shamion attend the debut of Melissa McCarthy's Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Lane Bryant CMO Brian Beitler, Lane Bryant CEO Linda Heasley and Lane Bryant VP of Marketing and Strategy Vicki Shamion attend the debut of Melissa McCarthy’s Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy poses with Lane Bryant sales associates at the debut of her Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy poses with Lane Bryant sales associates at the debut of her Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA - NOVEMBER 12: Melissa McCarthy poses with Lane Bryant customers at the debut of her Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

CULVER CITY, CA – NOVEMBER 12: Melissa McCarthy poses with Lane Bryant customers at the debut of her Seven7 holiday collection at Lane Bryant on November 12, 2015 in Culver City, California (Photo by Jason Merritt/Getty Images for Lane Bryant)

Click here to read more of Reah’s recap of the event on her blog, Styled by Reah.

Click here to see the latest Melissa McCarthy collection at Lane Bryant.