The first video featured singer Meghan Trainor, who is partnering with the brand to collaborate on projects directed at the plus size woman. Trainor’s hit “All About That Bass” is the featured song of both videos.
The latest video is centered on telling plus size women that they can feel beautiful in any size during the holiday season and it sheds light on how difficult it is to find figure flattering and fashionable clothing during the busy season.
We’re SO excited to see America’s Got Talent full-figured dance company Pretty Big Movement featured front and center in the video. You may remember them appearing at Lane Bryant’s #PlusisEqual rally this fall in Times Square, New York City as well as the brand’s #ImNoAngel rally earlier this year.
The video also highlights other curvy women from the industry such as plus model Christina Mendez, celebrity stylist Denise Caldwell, PLUS Model Magazine’s Editor-in-Chief Madeline Jones, stylist Meaghan O’Connor, plus size fashion bloggers Liz Black, Beck Delude and Shay Tucker, and others. The brand states that they are aiming to help show that no matter your size or style, you can still shine during the holidays.
Here’s the video!
The #OwnYourCurves campaign’s mission is to empower women around the world to not just love their curves, but to fully own them. Yes!
And of course, we love to give our readers a little extra… here’s some Behind The Scenes images from the fun video shoot:
What do you think of the video and fullbeauty.com’s #OwnYourCurves campaign? Please let us know below.
Learn more about fullbeauty.com’s #OwnYourCurves campaign here.