Have you seen Lane Bryant’s latest Livi Active campaign?
We have and we LOVE it.
The new “This Body is Changing The Game” campaign features four athletes of different shapes and sizes. And when we say that, we truly mean that.
Many past campaigns, including some of Lane Bryant’s, have missed the mark in showing full size diversity and have incurred intense criticism because of that.
The cry for size and body diversity has been especially loud this year with all the major milestones that happened in 2016. And finally, Lane Bryant has answered that call.
We noticed that the retailer has been featuring more customers and employees on their site lately and they have done a great job in showing customers how styles will look/fit via several sizes and body shapes.
With Lane Bryant being one of the few large retailers to offer above a size 24, this is key to truly reaching ALL their customers.
They also featured visibly plus actress Gabourey Sidibe in their last #ThisBody campaign, which was a hit with customers as well.
The four athletes that are the faces of Lane Bryant’s new Livi Active campaign are all amazing in their own right and are game-changers in the plus size world:
- Yogi and teacher Jessamyn Stanley – we fell in love with Stanley over two years ago when we first noticed the plus size yoga #sizedoesntmatter challenge on Instagram and featured it on the blog. And she has been on fire since then, inspiring women and men worldwide with her positive message and kick ass attitude, along with her amazing yoga skills.
- Triathlete and Coach Krista Henderson – The creator of Born to Reign Athletics won our hearts when we saw an image of her running in a marathon in a body that society tells us is not an athlete’s body. She shuts all the naysayers down and shows the world that you can be active in a large body and be healthy at any size.
- Choreographer and Dance Instructor Jessie Diaz – Diaz is giving us plus size ladies in New York City LIFE with her Curves with Moves dance studio. A certified Vixen Workout Instructor, she encourages women of ALL sizes to attend her classes and move your body while having fun and channeling your inner sexiness. Her vivacious attitude and genuine personality makes her stand out in this community as someone who is truly wanting to make a difference when it comes to being active at any size.
- Model and Basketball Player Julie Henderson – Henderson is no stranger to modeling or Lane Bryant. She has been featured in the brand’s campaigns before. However, not many people see past her successful modeling career to know that she is also a Notre Dame hoops star who played in the Final Four.
There’s videos for each athlete as well as some inspiring quotes, as a way for us to get to know them better.
We are loving this campaign so much and honestly, it does make us want to buy some activewear and get to moving. So kudos to Lane Bryant for an amazing campaign that is pushing the size diversity envelope. We hope this will convince other retailers to continue to do the same.
Click here to check out the campaign.
What do you think of the new Livi Active campaign from Lane Bryant? Follow us on social media @plusmodelmag and let us know!