Lane Bryant is continuing their #ThisBody campaign with a new empowering campaign.
The retailer has used the #ThisBody campaign to promote body-inclusivity and empowerment and we’re loving how they are using the hashtag to create multiple initiatives under the #ThisBody umbrella.
Read more: Gabourey Sidibe & Others Featured in Lane Bryant’s Latest Campaign
This new campaign is called Inspired By #ThisBody and it’s simply amazing.
According to Lane Bryant:
“We’ve asked her to share what #ThisBody is made for. And we’ve inspired her to share how #ThisBody is made to SHINE. Now, Lane Bryant is changing the game once again with the help of some of most inspirational women we know: Recording Artist Lizzo, Artist and Poet Ashlee Haze, and members of the dance company, Pretty Big Movement.”
Ever since their appearance on America’s Got Talent in 2015, Pretty Big Movement has been gaining more popularity and exposure but the size inclusive dance company has been doing their thing for years. We are so happy to see them achieve so much success now… FINALLY. As you can tell, we are fans of theirs.
And pairing the dance group with Lizzo and Ashlee Haze is pure genius because they all co-exist in this campaign perfectly without overshadowing the other so the message comes across extremely powerful and inspiring.
Lane Bryant has really achieved something great here, that it hasn’t done with past campaigns. It has turned #ThisBody into more than a campaign. It’s become an inspiring movement that is showing non-model women from all walks of life, confident in their bodies of ALL sizes.
We also love that women of color are front and center in a major campaign. Yes!
You can check out the video below or click here if you are having issues viewing the embedded video:
You can find out more about the #ThisBody movement here.