Choosing the right foundation is one of the toughest challenges in the beauty world.
I know it can seem nearly impossible to choose the right shade and brand but I’ve got a few tips to help you through the struggle.
Identify the type of skin you have: Dry, Combination or Oily
Pick the formula based on your skin type and skin concerns. For example most foundations these days will combat large pores, fine lines or hyper-pigmentation.
Pick a Winter and Summer shade (they can be the same brand or two different kinds) so you can color match your shade as the year progresses and the sun disappears (and you become more pale).
Don’t be afraid to mix different formulations and brands together. If you like the mattifying of one foundation and the coverage of a different brand, go ahead and mix a small amount on the back of your hand before application (this is a top trick of most makeup artists).
No matter how oily your skin is, MOISTURIZE beforehand. A moisturized skin base (especially for those with dry skin) will keep the foundation from sticking to the rough patches and oily skin will over produce sebum if it’s too dry, making your face too shiny!
Identify if you’re a cool, warm or neutral skin tone. Have questions? Ask one of the sales associates to identify your base. This will help you find the right shade.
Make sure to only use a freshly cleaned foundation brush or beauty sponge to apply foundation. Oftentimes a foundation can make you “break out” because of the tools your using, not because the foundation is bad for you.
Good luck and don’t forget to mix & match! Have fun and feel beautiful! Xoxox Marianne
Crown Pro Longwear Foundation $25.95
The Crown Pro Longwear Foundation is a medium to full coverage blendable foundation that leaves behind a flawless all day finish. This hydrating formula is perfect for those who like a dewey, youthful complexion and expect their foundation to last from morning till night.
Gerard Cosmetics BB Plus Illumination Creme $36.00
BB Plus Illumination is a versatile and luminous product that can be used in a variety of ways- wear it alone, use it as a cream highlighter, as a primer or mixed in with your favorite foundation or as a moisturizer. The product’s golden undertone adds dimension and a youthful glow to any complexion and is completely customizable.
Cailyn Built-in Brush Super HD Pro Coverage Foundation $42.00
The ultra-soft built-in brush and mirror allow this lightweight, full coverage foundation to be applied on the go and its refillable! Packed with Antioxidant, Vitamin E, and Pomegranate Juice Extract, oil-free non-greasy formula foundation ensures lightweight, fully concealing coverage for a flawless skin tone.
jane iredale Glow Time Full Coverage Mineral BB Cream $48.00
jane iredale Glow Time Full Coverage Mineral BB Cream SPF 25 Broad Spectrum is a tinted moisturizer that offers UV protection. It will minimize pores, wrinkles and fade uneven pigmentation. Skin’s texture is improved while the cream also rejuvenates the skin and exfoliates it with the help of smoothing antioxidants.
Enhance your natural color by applying this straight to your skin as a full-coverage foundation or concealer, or blend it with your favorite moisturizer for lighter more subtle coverage. With soothing ingredients like lavender honey water and fair trade organic aloe, your skin will look and feel its best!
Get flawless coverage with this luxurious full coverage mineral foundation packed with a unique blend of antioxidant-rich Rosehip Oil, Pomegranate, and Vitamin C plus our elasticity-promoting Peptide which help firm skin and prevent signs of aging. Gluten, Cruelty, Paraben, Artificial Color, Fragrance, and Talc Free.
Skincare meets cosmetics to create a beautiful, healthier-looking complexion. Lightweight coverage builds to conceal blemishes and dark spots, and minimize the appearance of pores while botanicals soothe and hydrate. This formula primes, mattifies and brightens, for more even-looking skin tone.
This moisturizing, protecting and regenerating foundation is a genuine beautifying treatment. Concentrated in three levels of hyaluronic acids, it intensely moisturizes, reduces the appearance of wrinkles and redefines facial contours. Its lightweight “Second Skin” cream texture, enriched with a new generation of micronized pigments enhances skin radiance and lastingly evens out the complexion.
Combat under eye circles, redness and other skin imperfections with this full coverage, water-resistant foundation plus concealer in one. A no mess, no drip pump dispenses just the right amount of fluid needed to achieve a flawless look and works around the clock to keep skin looking naturally perfect!
Perricone MD No Foundation Foundation Serum $60.00
No Foundation Foundation Serum instantly softens imperfections and minimizes the appearance of wrinkles and pores with Neuropeptides without settling into fine lines. A luxurious fluid texture leaves a semi-matte suede finish with a breathable second skin effect. You can customize this to match your skin tone by adding the No Bronzer Bronzer.
This velvety Poudre is creamy to the touch and applies easily while minimizing your pores, blur fine lines, camouflages, hydrates and feels lightweight with a scent of rose water in the application. The foundation is gorgeous and needs to be your canvas!! Recommended for combination and normal to dry skin.
The luxurious formula combines potent anti-aging ingredients and cushion technology for a tightened, polished appearance and a light, effortless application. The anti-aging formula contains a powerful combination of potent botanicals and proprietary technology that improves skin visibly and over time.
A natural look foundation coupled with treatment properties that keep skin looking fresh and healthy. This sheer, oil-free foundation imparts a natural, virtually transparent finish. It also provides delicate hydration balance but contains no animal, vegetable or mineral oil.
Lightweight and creamy, this long lasting foundation goes on smooth with a glow finish that lasts. With medium coverage, it instantly hides imperfections for a clear complexion. The hydrating foundation with SPF is ideal for normal to dry skin.
Gallany Second Skin Light Diffusing Serum Foundation $32
Color corrective light diffusing spheres weightlessly suspended in a serum formulation that floats above lines and imperfections to give the look of vibrant, luminous, healthy skin – truly, your Second Skin. Key Points of Difference: Full natural coverage with weightless texture, Gállány’s color correction technology maximizes broad spectrum performance disappearing into skin, leaving a polished radiant finish.
Estee Lauder Double Wear Stay in Place Make-Up $39.50
This foundation has proven 24-hour staying power that won’t change color, smudge or come off on clothes. It even lasts through heat and humidity and feels so lightweight and so comfortable, you won’t believe it’s super long wear.
Now available in 28 shades, Diorskin Forever Fluid Foundation gives every woman the opportunity to find the ideal match to enhance her skin tone with stunning perfection. Exceptionally fine mattifying powders instantly create the perfect luminous matte finish for 16-hours.
A lustrous liquid glow and highlighter that impart gorgeous, ultra fine, light-reflecting pearls for a natural-looking, dewy radiance. The lightweight and silky formula instantly creates a healthy, sun-kissed complexion. Get the radiant look of a bronzed day at the beach with three shades that offer lightweight coverage and a natural-looking glow. Can also be used as a highlighter for a gorgeous strobing effect.
This new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
From a sheer natural look to a flawless full-coverage finish, these versatile Cream Foundations are easy to apply and hold up beautifully under the most extreme conditions. Formulated for ultra-smooth blending and application. Find your perfect match and use it alone, or blend colors like the pros to achieve a specific skin tone.
Effaclar BB Blur makeup for oily skin provides instant coverage and will result in a visibly flawless complexion in seconds. Its oil-free and won’t clog pores or cause breakouts. Created with cutting-edge smoothing mattifier Airlicium that absorbs 150 times its weight in oil for all-day matte skin. Also has Broad Spectrum SPF 20.
Formulated for all skin types, Silk Cream Compact Foundation will give your skin natural radiance, impeccable coverage and looks and feels lightweight and natural. Infused with Hyaluronic Acid, African Rooibos Tea and Vitamins A & E; this foundation not only makes your skin look good, but feel good as well.
Laura Mercier Silk Crème Oil Free Photo Edition Foundation $48.00
Silk Crème Oil Free Photo Edition Foundation features a 12-hour wear, highly-pigmented formula that blends seamlessly onto skin, hiding even hard-to-cover imperfections. It leaves a flawless finish, making it ideal for video, photography, and special events. Infused with a silk powder blend, it absorbs oil and balances moisture for normal to oily skin. Get smooth skin and visibly even the look of skintone with this long-lasting foundation.