Eloquii is truly pulling out the fashion punches this year.

From the recent launch of their pop-up store in Washington, DC to their recent first-ever designer collaboration with Teresa Maccapani Missoni, the contemporary plus size fashion retailer continues to expand and evolve its business to accommodate their customer’s needs. They have now entered the swimwear arena, launching their first collection today.

The trend-driven retailer unveiled its 43-piece swim collection, consisting of one pieces, bikinis and cover-ups in sizes 12 to 28.

According to the brand, the collection “draws inspiration from the bright colors of the Caribbean, Americana and bold geometric prints offering customers an exclusive experience to fashionable and elevated swim designs“.

Eloquii decided to launch a swim collection because simply the customers asked for it and they wanted to give her what she wanted.

Prices range from $49.90 – $119.90 and include the following special features:

  • Powernet-lined (a.k.a. super supportive) busts that fit cup sizes D-F
  • Mix and match separates for a perfect fit
  • 50+ UPF protection
  • Side boning, underwire support and gripper elastic on select styles
  • Heavy weight tricot fabric with full body lining creates comfortable shaping for a smooth silhouette

Eloquii Creative Director Jodi Arnold says of the launch on their blog:

“Why not extend our favorite spring trends to swimsuits and cover-ups? Stripes, bold prints and cut-outs look just as good poolside.”

Why not, indeed. 

We also want to point out that Eloquii is calling this a preview, which means there are more surprises ahead.

They also have a video to support the launch:

Oh, we were excited for swim before but now? We’re ecstatic!

Between Always For Me launching their collection with Timothy Snell to Forever 21 expanding their swim assortment and now Eloquii?!? We can’t wait to see all the plus size beauties on the beach or poolside this summer. Yes!!!!

Click here to see more of Eloquii’s new swim collection.