Roslyn Griner, Addition Elle’s Vice President of Marketing and Visual Display told WWD:
“It’s a very on-trend assortment. Jordyn loves streetwear and we wanted to make that a part of her collection.”
Woods explained to WWD on why she chose to partner with Addition Elle on a collection:
“They embody everything I stand for. I’ve been working and modeling with them for years and it was amazing to bring our relationship full circle. They are a style destination for women who embrace their figures so it’s exciting to create something.”
It appears that Addition Elle is confident that the 19-year-old plus model’s collection will do well, as Woods has already signed on to do a second capsule collection.
We’re excited to see how this collection will turn out as Woods’ style is streetwear infused with athleisure. With that said, we hope it will be available to women above a size 24. We shall see on September 11.
Stay tuned to the blog as more information on this collection unfolds.
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