Lane Bryant is trying to elevate the customer experience in-store with its new LaneStyle Studio.

The plus size fashion retailer announced that LaneStyle Studio will provide plus size women with an elevated in-store personal styling experience, which will be free.

Yes, FREE!

According to the official press release, “More than a dressing room, LaneStyle Studio stylists cover it all. From tracking down sizes, to finding her perfect Lane Bryant fit, LaneStyle Studio will help each client unlock her style potential during a completely free, one-on-one in-store appointment.”

LaneStyle Studio’s launch will be happening this week and of course, you know that Lane Bryant loves a good party where they can interact with customers.

There will be LaneStyle Launch Parties in stores that offer the LaneStyle Studio Experience on July 29 (an event in Atlanta will be held on July 28). You can find out which locations here.

Party attendees will get a sneak peek at Lane Bryant’s new fall collection, and will have the chance to win 1 of (2) $250 Lane Bryant gift cards given away at each event.

The Atlanta event, taking place at the retailer’s Akers Mill Square store location will be hosted by Celebrity Stylist and Author Susan Moses, whose book The Art of Dressing Curves is a must-read for every plus size woman. She also offers her styling tips and trend reports on LaneBryant.com here.

Click here to find the LaneStudio Launch Party near you.