According to the official press release, “as the first major jeanswear brand launched by a woman, for a woman, Gloria Vanderbilt Jeans is excited to launch a campaign that exemplifies the brand’s roots.” And we couldn’t be happier.
The 93-year-old designer tapped supermodel and activist Iman, model/actress Tatjana Patitz, Sports Illustrated Swimsuit cover model Elsa Benitez and plus size supermodel Tara Lynn to star in the campaign.
Created in partnership with RO New York with creative direction by Rony Zeidan and shot by renowned photographer Paola Kudacki, the addition of Iman and Elsa Benitez truly adds to the diversity of the campaign and sends a strong message that Vanderbilt’s customer base is so diverse and she embraces that.
“‘We Are All One’ celebrates the individual ‘One’ and the universal ‘We,’ and I am honored to be part of this campaign that is both inclusive and timely. There is no better time than now to be a woman and collectively stand for and with women as we shift and reshape the future of all women.”