PMM First Look: Woman Within Launches New York-inspired Chelsea Studio Collection
Woman Within® is feeling the New York City vibe.
The well-known plus size women’s brand is launching Chelsea Studio®, a statement-making collection celebrating the casual, boho vibe of its namesake NYC neighborhood and PMM is the first to unveil it to the public.
Designed exclusively for plus size women who want stylish, modern pieces, the new collection includes floral maxi dresses, lacy tanks and cropped denim, in sizes 14-36 from $24.99 to $49.99.
According to Patricia Simigran, SVP and General Brand Manager of Woman Within®, the bustling artsy neighborhood represents a laid-back city vibe that’s inspiring:
“New York‘s Chelsea neighborhood is such an inspirational part of the city. We wanted to share that dynamic free spirit and quintessential New York style with all women across the country.”
Micaela Rivera, Senior Product Manager also added how important fit and other key factors were in creating this new line:
“Fit, fabric, and design are key cornerstones of Chelsea Studio®. We want the customer to be confident wearing any piece from the collection, while complementing her own personal style.”
In conjunction with the brand launch, Woman Within® is also unveiling a campaign that was shot in the Chelsea section of New York City, featuring the following style influencers in new pieces from Chelsea Studio®: