Felicity Hayward is well on her way to Supermodel status.

The British plus size model and activist is showing no signs of slowing down in her career. From her powerful Self Love Brings Beauty platform that celebrates all sizes, genders and ages with global workshops/events to working with top brands like ASOS, River Island, Ann Summers and even MAC Cosmetics (!), Hayward is proving that plus models can work in every category and not be boxed into just plus size fashion.

We have been waiting for beauty brands to take notice of plus models and offer more diversity in their campaigns. Beauty products don’t come in sizes so why should the models? We’re starting to see more and more plus models being using in beauty ads and we are here FOR ALL OF IT.

Thus, it was no surprise to us that Hayward was tapped by pop star Katy Perry to star in the latest campaign for her new fragrance INDI.

Today has been wild. So excited for this @katyperry ♥️ #whatmakesyouindi #comingsoon #katyperry

A post shared by Felicity (@felicityhayward) on

INDI launched on August 15 centering on the message that we should all celebrate our individuality and our differences. The campaign promoting INDI features a diverse group of five influencers as the faces.

In addition to Heyward, there’s Blake Von D, an attorney and blogger; Marilyn Rondón, artist; Ren Spriggs, a transgender model; and Brianna Lance, a creative director and DJ.

We’ve always been big fans and supporters of Hayward so we’re so happy to see her as a part of this campaign, representing the woman who is not a size 0 but still beautiful and worthy of being seen.

INDI will be sold exclusively at Walgreens and Walgreens.com ($25-$45). You can find more about the fragrance here.

You can follow Felicity Hayward on Instagram here and visit her official website here.

Congrats Felicity!