When we heard about the collaboration between Project Runway and JC Penney, we were excited.
The retailer has already been involved with the show via season 14 winner Ashley Nell Tipton, who has become a consultant for JCP’s Boutique+ brand, even designing plus size capsule collections under her brand as well.
The first-ever Project Runway brand will be available in over 500 J.C. Penney stores and online so this is major. J.C. Penney is stepping its game up in the fast fashion arena to compete with other brands offering trendy, stylish pieces at affordable prices.
John Tighe, chief merchant for J.C.Penney said in an official statement:
“Millions of viewers aspire to emulate the fashion-forward looks first conceptualized during a Project Runway episode. This strategic collaboration enables us to work directly with up-and-coming design talent from Project Runway and increase our assortment of contemporary apparel, while gaining a fresh perspective on what women are seeking when curating the ultimate wardrobe.”
They will sponsor a design challenge during each season, with the winning design featured online and in select stores the morning after the episode airs.
This all sounds wonderful but… what we would like to know is, will plus sizes be included? So we reached out to the retailer and was told:
“The Project Runway brand will be available in plus sizes on jcp.com. Sizes range from 0X-5X and for jeans 16W-30W. Original retail prices range from $39 for tops to $89 for bomber jackets, with skirts and dresses starting at $47.”
According to Forbes, “the Project Runway brand mixes contemporary and “street style looks,” with a fall line that includes “sports-luxe details” such as lace-up accents, hardware embellishments and “drama sleeves” on off-the-shoulder bomber jackets and wide-leg track pants, for example.”
Currently, JCP has a summer preview up with a few items available before Project Runway’s premiere on August 17. Be forewarned, none of these styles are available in plus sizes. The full collection will drop on September 8 with both collections inspired by the season 15 winner Erin Robertson.