“Plus is a category I wanted to get in to for a really long time. As a fun way to launch plus sizes, we partnered with a blogger, Loey Lane, who did a photo shoot for the runway collection to help us get the word out.”
Lane, who just launched a collection with Charming Charlie, is definitely a mega influencer with almost 500K followers on Instagram so Conrad made a great choice in tapping her to front the campaign and lookbook.
Conrad’s inspiration for her collection this year was designing “for a cool girl“, which translates into crushed velvets, metallics and faux fur within the collection. She offered a sneak peek featuring Lane on her blog here.
Despite the collection stopping at a size 3X, we are excited for this development and eager to see the collection for ourselves.
With both Torrid and Addition Elle having shows on the NYFW calendar and now this show on September 6th, we think NYFW is going to be majorly exciting this season and we can’t wait.